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Tobias Negele

Creating experiences and design systems for Retail environments

Tobias Negele is a Senior Staff Product Designer on the Retail team at Shopify, based in Victoria, Canada.2 He specializes in creating user experiences for retail environments, focusing on helping merchants sell products in physical locations such as pop-up shops and brick-and-mortar stores.13

Professional Experience

Negele has been with Shopify since October 2016, progressing through roles including:

  • Senior Staff Product Designer, Retail (April 2022 - Present)
  • Staff Product Designer, Retail (July 2019 - April 2022)
  • Senior Product Designer, Retail (October 2016 - July 2019)1

Prior to Shopify, he worked as a Lead Product Designer at Stylight GmbH and held various design positions at companies like coeno, JANDA+ROSCHER, and Oestreicher+Wagner GmbH.1

Responsibilities and Achievements

At Shopify, Negele:

  • Collaborates on core features and functionalities in the Shopify Point of Sale app1
  • Maintains and evolves Shopify's local design system called Polaris for Retail1
  • Identifies high-impact opportunities within products and ecosystems2
  • Leads UX for vision-setting projects that elevate features, product areas, and platforms2
  • Played a key role in creating and maintaining the Shopify Retail Design System2

Skills and Approach

Negele's expertise includes:

  • Product strategy
  • Interaction design
  • Visual design
  • Prototyping
  • Front-end development
  • Organizational design

He emphasizes the importance of empathy and understanding user needs in his design approach. Negele also values experiences that push him beyond his comfort zone, which he believes enhances his creativity as a designer.3

Education

Negele holds a Bachelor of Arts (BA) degree in Mediadesign from Mediadesign University of Applied Sciences. He also studied Fotodesign at Hochschule München University of Applied Sciences and Medientechnik at Deggendorf Institute of Technology.

Personal

Originally from Germany, Negele relocated to Canada with his wife, viewing this move as an opportunity for personal and professional growth.3 He actively shares insights about his work and engages with the design community on platforms like LinkedIn and Dribbble.

Highlights

Aug 16 · tobias-negele.com
Tobias Negele
Tobias Negele
Mar 1 · spaces.is
Interview with Tobias Negele, Product Designer at Shopify - SPACES
Interview with Tobias Negele, Product Designer at Shopify - SPACES
May 6 · dribbble.com
Tobias Negele | Dribbble
Tobias Negele | Dribbble
May 4 · dribbble.com
Shopify POS - Tobias Negele - Dribbble
Shopify POS - Tobias Negele - Dribbble

Related Questions

What are some of the key projects Tobias Negele has worked on at Shopify?
How does Tobias Negele approach mentorship in his role at Shopify?
What design philosophies does Tobias Negele emphasize in his work?
How has Tobias Negele's experience at Stylight influenced his design style at Shopify?
What are the main challenges Tobias Negele faces in his role at Shopify?
Tobias Negele
Tobias Negele, photo 1
Tobias Negele, photo 2
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Location

Victoria, British Columbia, Canada