Sign In

Tobias Peggs

CEO at Square Roots indoor farms

Tobias Peggs is the co-founder and CEO of Square Roots, an innovative indoor urban farming company launched in 2016.13 He is a British entrepreneur based in New York City with a Ph.D. in Artificial Intelligence.3

Square Roots aims to bring locally-grown, sustainable food to urban areas year-round using advanced technology.3 The company started in a converted Brooklyn factory and has since expanded, partnering with organizations like Gordon Food Service.12

Before Square Roots, Peggs had a successful career in tech:

  • CEO of Aviary (acquired by Adobe)
  • CEO of OneRiot (acquired by Walmart Labs)
  • VP at OneRiot, growing its search volume to 300 million monthly queries
  • Worked at Walmart Labs after the OneRiot acquisition

Peggs is also a startup advisor, helping early-stage founders build companies in areas such as food technology, women's platforms, and health products.3

As of February 2025, Peggs continues to lead Square Roots, focusing on expanding their urban farming operations and developing innovative solutions for sustainable food production in cities.2

Highlights

Jun 27 · linkedin

Just spent two weeks on the road: Client meetings and conferences; partner brainstorms and airport lounges; hotel bars, and all the rest of it. Home now… and tested +ve for Covid. Totally wiped out. Simple things I’ve unlearned but wish I did: fist bumps not handshakes; carry sanitizer and wash my hands more regularly and rigorously; wear a mask in crowded spaces (subway etc); and move away faster from that guy coughing his lungs up sat next me at Indoor Ag Summit! Here’s to everybody else caught in the latest surge - feel better soon! (And I really hope I didn’t make you sick as well 😷)

Jun 5 · linkedin

Big congrats to all the companies presenting at Techstars's double-demo day in NYC this week. Lots to fall in love with! (And big shout out to KJ Singh, Christine Lu Hong, and all the platform teams who work so effin' hard to make TS such a great environment for early-stage founders to thrive. Nothing quite like it.)

Big congrats to all the companies presenting at Techstars's double-demo day in NYC this week. Lots t

Related Questions

What inspired Tobias Peggs to transition into urban farming?
How does Square Roots' technology minimize its environmental impact?
What are some unique challenges Tobias Peggs has faced with Square Roots?
How does the "Farm to Local" program work at Square Roots?
What role does AI play in Square Roots' farming process?
Tobias Peggs
Tobias Peggs, photo 1
Tobias Peggs, photo 2
Add to my network

Location

New York City Metropolitan Area