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Tobias Sturt

Creative • Data visualization expert, director and obsessive • Speaker and trainer • Storyteller

Professional Background

Tobias Sturt is a seasoned professional in the creative and digital media landscape, currently serving as the Creative Director at Add Two, a distinguished information design agency. With over a decade of experience, Tobias has honed his skills across a versatile range of roles, encompassing the full spectrum from conceptual creativity to detailed development. His journey reflects an impressive array of contributions to both online media and interactive storytelling, making him a prominent figure in his field.

At Add Two Digital, Tobias leads a dedicated team that specializes in delivering comprehensive design and development solutions that cater to a wide range of clients. The agency emerged from the Guardian Digital Agency and has since evolved into a standalone entity, offering a diverse portfolio of services that includes everything from print design, such as producing magazines for the British Council, to sophisticated web development projects like Kantar.com.

Tobias's extensive competencies also extend to data visualization, which serves as a core focus of Add Two's offerings. He is instrumental in crafting engaging visual narratives that help clients communicate complex data insights effectively. By leading the Guardian Masterclasses in data visualization alongside Content Director Adam Frost, he showcases his commitment to education and skill development in this critical field.

Education and Achievements

Tobias Sturt earned his BA (Hons) in English Literature from the University of York, which laid the foundation for his exceptional storytelling and writing capabilities. This academic background has undoubtedly influenced his creative approach to projects in interactive entertainment and online media.

Throughout his career, Tobias has collaborated on several innovative projects that blend entertainment with advanced technology. Notable achievements include co-creating crossmedia projects like the gameshow FightBox and the interactive soap opera Wannabes for the BBC, as well as the interactive experiences two-minutes.com and Maze House in partnership with Channel 4 and the SciFi Channel. His work in developing characters and narratives for educational programs, like the Early Learning Centre's Planet Protectors, highlights his versatility and dedication to producing meaningful content.

In addition to his creative contributions, Tobias holds an impressive track record of experience in both client-side and server-side development, addressing the needs of various esteemed brands and clients, such as L'Oreal, the Wellcome Trust, and Unilever. His proficiency in digital and offline design further cements his stature as a well-rounded creative leader in the industry.

Achievements

  1. Creative Direction: Successfully directing multiple projects that marry creativity with technological innovation, such as FightBox and Wannabes.
  2. Data Visualization Expertise: Leading initiatives in data visualization, enhancing client communication through compelling visual storytelling.
  3. Educational Contributions: Teaching Guardian Masterclasses, empowering professionals with crucial skills in data visualization and design.
  4. Diverse Project Portfolio: Developed a broad range of projects across various media, including print and web, for high-profile clients, showcasing adaptability and expertise in the digital realm.
  5. Cross-sector Collaboration: Worked closely with multiple organizations, positively impacting digital strategy and client engagement through well-executed designs and interactive experiences.

Overall, Tobias Sturt's career reflects a passionate commitment to creativity, innovation, and communication through digital media. His blend of academic training, leadership experience, and a firm grasp of interactive storytelling and design positions him as a key player in the ever-evolving digital landscape.

Related Questions

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How does Tobias Sturt approach client-side and server-side development in his projects?
Tobias Sturt
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Location

London, England, United Kingdom