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Toby ️‍

Enriching lives through creativity & music

Toby Cumpstay is a seasoned creative technologist and analyst currently working at Deloitte's Technology Advisory practice. With over 12 years of experience as an entrepreneur and CEO, Toby is known for his innovation, communication skills, and proficiency in utilizing new technologies. He is adept at analytical thinking, creative problem-solving, and fostering curiosity through engaging presentations and learning experiences. Toby's passion lies in developing new business ideas, fostering innovation-led communities, and transforming culture, industry, and business thinking. His work ethos is characterized by excellence, creativity, and collaboration.

Toby's specialties include entrepreneurship, leadership, business development, operations, innovation, corporate systems management, business analysis, planning, marketing, customer relationship management, education liaison, sales, and training.

Education-wise, Toby pursued a Bachelor of Corporate Systems Management in IT/Business from the Queensland University of Technology. He also engaged in Innovation and Start-Up workshops, training, and mentoring programs in Entrepreneurship at Edgeware Creative Entrepreneurship.

Throughout his career, Toby has held various roles such as Co-Founder at Simply for Strings, Product Manager at Ply Creative, Consultant in Technology, Strategy & Architecture at Deloitte Australia, and Summer Vacationer and Sessional Academic at Queensland University of Technology. He has also contributed as Marketing Director at the International Kodaly Society's 2011 Symposium, a performer at TEDxYouth@Brissie with his Solo Viola act, an intern at Josephmark, a Critical Mass Blogger at the Brisbane Festival, and a Sales Manager at Animato Pty Ltd.

Highlights

Aug 16 · linkedin

Ecom on the Gold Coast is on fire! It was a pleasure joining Peter Ceredig-Evans (Try with Mirra), David Dennings, and Jade Cameron (LSKD) for a deep dive into maximising customer value.

Big shoutout to Charlie Johnstone (SuperOrder) for hosting and leading the panel with sharp questions.

I touched on a few key LTV strategies, including: Audience Segmentation: Tailoring approaches to each customer segment to drive higher value and loyalty. Optimising the Customer Journey: Balancing AOV and conversion by refining every touchpoint. CX as Revenue Generation: Ensuring your customer experience is more than just support—it’s a strategic lever for growth.

It’s always energising to hear so many aligned views on leveraging data, refining feedback loops, and making customer interactions count. I really enjoyed hearing how LSKD involve their community in pretty much every aspect of the business/product and continue to listen and move fast.

Excited to see how everyone applies these ideas and I'll catch you at the next meetup.

Try with Mirra LSKD SuperOrder Shopify

Jul 31 · linkedin

Cost of living pressures dominate the headlines. For brands, this means maximising customer value has never been more critical.

Join us for an exciting evening with Shopify, SuperOrder and Try with Mirra, where we focus on proved strategies to maximise retention and customer value.

I’m honoured to be on a panel with esteemed leaders in this space: LSKD Head of Community Experience, Jade Cameron Black Milk Clothing CEO, Jackie Kruger Try with Mirra CEO, Peter Ceredig-Evans

This event is a fantastic opportunity to connect with like-minded professionals in the apparel and ecommerce space and gain some inspiring insights.

Plus, the dynamic co-founder of SuperOrder, Charlie Johnstone, will be our MC for the night!

When: Thursday, 15th August, 4:30 pm Where: Mermaid Beach Tavern, Gold Coast (The Garden North Room)

Reserve your spot now > https://lnkd.in/eTjjywcC

Toby ️‍
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Location

Teneriffe, Queensland, Australia