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Todd Habermehl

Owner, Amazing Grass

Todd Habermehl is the Co-Founder and CEO of Amazing Grass, a company that specializes in plant-based, whole-food powdered supplements and nutrition bars.13 He founded the company in 2002 along with his friend and co-founder Brandon Bert.12

Background and Company Formation

Todd Habermehl and Brandon Bert were initially working for a high-tech company in the Bay Area in the late 1990s and early 2000s.1 The idea for Amazing Grass originated from Brandon Bert's family tradition of growing wheat grass since the 1930s and 1940s.1 Habermehl was introduced to Bert's green smoothies made from wheat grass, barley grass, and alfalfa sent by Bert's grandfather from Kansas.1

After experiencing the benefits of these green smoothies, including increased energy and mental clarity, Habermehl and Bert recognized the potential of their product.1 They developed their business concept at Cal Poly San Luis Obispo, Habermehl's alma mater, where students helped create the brand and company name "Amazing Grass".1

Company Growth and Leadership

Under Habermehl's leadership as CEO, Amazing Grass has grown significantly:

  • The company now offers a wide range of products, including green smoothie powders, effervescent tablets, and protein powders.1
  • Amazing Grass products are sold in major retailers across the United States, including GNC, CVS, Whole Foods Market, and Target.1
  • The company maintains its commitment to sourcing core ingredients from the same family farm in Kansas, ensuring quality and consistency.1

In 2017, Amazing Grass was acquired by Irish food ingredient giant Glanbia, a move that Habermehl explained was necessary to support the company's rapid growth and expansion into new distribution channels.1

Professional Experience

Todd Habermehl brings experience from previous roles at Telseon, a telecommunications company.5 His current role as Co-Founder and CEO of Amazing Grass is based in Irvine, California.45

Throughout his tenure, Habermehl has been instrumental in shaping Amazing Grass's brand identity and product development. He has overseen major initiatives such as the company's complete portfolio rebrand in 2016, which aimed to highlight the clean, whole-food nutrition in each product and reinforce the brand's commitment to farm-to-home quality.3

Highlights

Sixteen years into business with nationwide distribution, Amazing ...
Sixteen years into business with nationwide distribution, Amazing ...
Sep 15 · businesswire.com
Amazing Grass Debuts New Brand Look for Entire Portfolio at ...
Amazing Grass Debuts New Brand Look for Entire Portfolio at ...

Related Questions

What inspired Todd Habermehl to start Amazing Grass?
How did Todd Habermehl and Brandon Bert meet?
What challenges did Todd Habermehl face when growing Amazing Grass?
How did the acquisition by Glanbia impact Amazing Grass?
What are some of the key products Todd Habermehl has introduced?
Todd Habermehl
Todd Habermehl, photo 1
Todd Habermehl, photo 2
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Location

Irvine, California, United States