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Todd Haskell

Senior Vice President, Chief Marketing Officer at Hearst Magazines

Todd Haskell is a senior executive in the media and marketing industry, currently serving as the Senior Vice President and Chief Marketing Officer at Hearst Magazines.1 Here are some key details about his professional background:

Current Role

Todd Haskell has been the Senior Vice President and Chief Marketing Officer at Hearst Magazines since September 2019.1 In this position, he is responsible for:

  • Overseeing all corporate marketing functions for Hearst, which is the world's largest magazine publisher
  • Leading creative development for advertising programs across various platforms, including print, digital, social, and video
  • Managing PR and industry marketing activities
  • Overseeing marketing efforts for Hearst's 25 magazine brands, which collectively reach 146 million readers monthly

Previous Experience

Haskell has an extensive background in media and marketing:

  • Hearst Magazines: Before his current role, he served as Senior Vice President and Chief Revenue Officer for Hearst Magazines Digital Media from August 2013.1
  • The New York Times: He worked as Group Vice President - Advertising from 2004 to 2013, managing digital advertising sales and strategy for NYTimes.com and various print/digital categories.1
  • Meredith Corporation: Held several positions between 1994 and 2004, including Managing Director of Meredith Integrated Marketing and General Manager of Ladies' Home Journal and MORE Magazine.1
  • The New York Times Company Magazine Group: Started his career here, working as a Sales Analyst and later as an Account Manager for McCall's magazine.1

Education

  • MBA from Fordham Gabelli School of Business (1993-1997)1
  • Bachelor of Arts (B.A.) from St. Lawrence University (1986-1990)1

Todd Haskell's career trajectory shows a consistent focus on advertising, marketing, and revenue generation in the publishing industry, with a particular emphasis on digital media in recent years.

Highlights

Jul 2 · linkedin

Concerned about the mental health crisis facing our nation, but unsure how to talk about it in your organization's brand messaging and comms? Come to The Mind Lab at Hearst Tower on July 16th, featuring first-ever research done with the Ad Council Research Institute on how consumers expect brands to participate, and useful strategies around messaging, audience segmentation, and more. RSVP at https://lnkd.in/ecfFdb7w #MentalHealth

Dec 1 · linkedin

So much fun meeting Cody Rigsby at Peloton Interactive this weekend. I’ve been taking classes at Peloton since before I even had a bike (at their old studio on 23rd Street), but they’ve become a huge part of my fitness routine during the pandemic. Their bike in my home has been a godsend for the past two years, but meeting my favorite instructor was so cool, so fun and a masterclass in loyalty marketing. I’m rooting for Peloton! #marketing #fitness

Related Questions

What are some of Todd Haskell's most notable achievements at Hearst Magazines?
How has Todd Haskell's career evolved over the years?
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What are Todd Haskell's key responsibilities as Chief Marketing Officer?
How has Todd Haskell's experience at The New York Times influenced his work at Hearst Magazines?
Todd Haskell
Todd Haskell, photo 1
Todd Haskell, photo 2
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Location

New York, New York, United States