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Todd Lilly

AVP, Global Head, Content Innovation and Transformation

Todd Lilly is the AVP and Global Head of Content Innovation and Transformation at Indegene. He focuses on driving content transformation and innovation within the organization. His professional background includes experience in digital strategy and integration, and he has been involved in various projects related to advertising and creative content development.

Todd holds a degree from Texas Tech University and has previously worked in roles that emphasize digital strategy and creative solutions. He is active on LinkedIn, where he shares insights related to his field and engages with the professional community.123

Highlights

Jul 10 · linkedin

Dreamwork takes teamwork. Tickled pink to be working with such inspiring and talented colleagues. Kapil Daga, Dr. Vashita Dixit, Zach Aziz, Mohit Jain, and Jeff S. French. Team Indegene!

Jun 15 · linkedin

Absolute genius. An ice cream shop that sells single-serve packages of Lactaid. FYI -- estimates show that ~65% of the population is lactose intolerant.

This is a brilliant example of how impactful contextualization can be (and is) consumer marketing/advertising.

No one -- I mean -- no one, buys any brand in isolation. A complimenting event, product, or experience always comes just before and after every single purchase.

What if:

  • Single use Wet Wipes were attached to the outside of every bag of Cheeto bags?

  • Brooks Brothers gave coupons to the closest dry cleaners (I mean -- it's an inevitable next stop)?

  • Target sold toilet paper and other staples from a Fox Photo drive-thru hut in front of Whole Foods Market (you're not buying extra plush Charmin at WF).

Contextualization is real life, and brands that can think beyond themselves... are going to be best positioned to become preferred choices. It doesn't have to cost more to deliver more (value). Sometimes a little anticipation and thoughtfulness can go a long way...

In this case -- it was compelling enough to actually push an Instagram story to LinkedIn from 1,400 miles away.

#foodforthought #complimentaryofcomplimentary #truecustomerexperience

Related Questions

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Todd Lilly
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Location

Dallas-Fort Worth Metroplex