Suggestions
Todd Saunders
Chief Executive Officer at Broadlume
Todd Saunders is the Chief Executive Officer of Broadlume, a vertical SaaS platform for the flooring industry.1 He co-founded the company in June 2015, which was initially called Adhawk, Inc.2 Under his leadership, Broadlume has made six acquisitions and developed an integrated technology platform for flooring retailers.1
Prior to founding Broadlume, Saunders worked at Google from June 2013 to June 2015 as a founding member of the Accelerated Growth team, helping startups scale their businesses using Google products.1
Saunders holds a Bachelor of Business Administration in Marketing from The College of William and Mary, and he also studied International Business and Marketing at Nelson Mandela Metropolitan University.1
His achievements include:
- Being named in Forbes 30 under 30 in November 20181
- Receiving a Platinum Award from Google in May 2015 for "10x Mindset of Small Businesses"1
- Earning a Gold Award for Innovation from Google in March 20141
Under Saunders' leadership, Broadlume has grown significantly. As of December 5, 2024, Cyncly announced it has entered into a definitive agreement to acquire Broadlume, marking a new chapter for the company.34
Highlights
YC just put out the call for dynamic software interfaces.
This is the official beginning of the end for monolithic software.
Users become their own forward deployed engineers. Shared primitives at the bottom and bespoke customization on top.
It is already happening in the trades. I see it every day.
For my entire career in software, the vendor decided the schema, the workflow, the screen, and the buttons.
The customer rented a finished product and bent their business to fit it.… we called this SaaS.
Coding agents collapse this completely. The customer generates the interface and the logic now.
What the vendor has to build instead is the layer underneath. Stable primitives, permissioned tool calls, agent-readable schema and composable workflows.
Every pre-AI SaaS company is about to discover what they built was the wrong abstraction.
They built applications.
They should have built substrates.
Can someone convince me why I should use Genspark over Claude directly?


