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Todd Taylor

Executive Director - Creative Leader - Marketing Coach - Brand Strategist - MBA - 🇨🇦🇩🇪

Todd Taylor is the Executive Director and Marketing Director at frog, part of Capgemini Invent. He leads frog's global brand and marketing efforts, providing creative and strategic guidance to a team of marketers who collaborate to manifest the frog brand worldwide.24

In his role, Taylor focuses on:

  1. Evolving the perspective of marketing's value delivery
  2. Creating content that engages customers and provides value
  3. Developing brand strategies that serve as engines of change for organizations

Taylor has been instrumental in frog's brand refresh, including the development of the "Make Your Mark" initiative. He worked closely with other frog leaders, such as Andreas Markdalen and Andy Zimmerman, to design a holistic brand strategy that reflects frog's current position and future direction.1

Prior to joining frog, Taylor held various senior positions at Morgan Stanley, including Managing Director roles in Global Wealth Management and firm-wide marketing. His experience there included leading strategy, high-net-worth segment management, and talent management functions.3

Taylor's LinkedIn profile (username: tdtaylor) indicates that he has been in his current role as Executive Director at frog since January 2022.4

Related Questions

What inspired Todd Taylor to lead the rebranding of frog?
How did Todd Taylor's background influence his approach to branding at frog?
What are some key lessons Todd Taylor learned during the rebranding process at frog?
How does Todd Taylor define the role of brand in an organization?
What challenges did Todd Taylor face while rebranding frog?
Todd Taylor
Todd Taylor, photo 1
Todd Taylor, photo 2
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Location

Greater Munich Metropolitan Area