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Todd Teresi

VP, Advertising Platforms (App Store Search Ads & Apple News) at Apple

Todd Teresi is the Vice President of Advertising Platforms at Apple, overseeing App Store Search Ads and Apple News advertising.3 He joined Apple in 2012 to lead the development of a privacy-oriented advertising model. Under his leadership, Apple's Search Ads business expanded globally to 61 countries, including mainland China.

Teresi has a strong background in digital advertising. Before joining Apple, he held executive positions at Adobe, Quantcast, and Yahoo.1 At Adobe, he served as Vice President and General Manager of Media Solutions, where he oversaw ad-related acquisitions and led teams focused on media solutions for advertisers and publishers.4

At Apple, Teresi has been instrumental in growing the company's advertising business. He reports directly to Eddy Cue, Apple's senior vice president of services.2 Teresi has been pushing to increase Apple's ad revenue, with reports suggesting a target of over $10 billion.2 He has also been leading Apple's efforts to sell ad packages for Major League Soccer broadcasts on Apple TV.2

Teresi's LinkedIn username is teresi, and his profile indicates he is based in San Jose, California.4

Highlights

May 5 · digiday.com
Apple is quietly pushing a TV ad product with media agencies
14 Key Apple Advertising Executives for Marketers to Know
Jan 19 · macdailynews.com
Apple is looking for a high-IQ, low-key Apple TV+ ad sales chief
Jan 19 · adello.com
Apple & Its Second Attempt to Get into the Ad Game - Adello
Aug 25 · theorg.com
Todd Teresi - VP, Advertising Platforms at Apple | The Org
Todd Teresi - VP, Advertising Platforms at Apple | The Org
Apple to display more ads on iPhones and iPads
Jul 24 · adexchanger.com
Apple On Where App Install Discrepancies Come From And What It's ...
Apple On Where App Install Discrepancies Come From And What It's ...
Jan 6 · digiday.com
Apple Hires Ad Vet Todd Teresi for iAd Revival - Digiday
Apple Hires Ad Vet Todd Teresi for iAd Revival - Digiday

Related Questions

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Todd Teresi
Todd Teresi, photo 1
Todd Teresi, photo 2
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Location

San Jose, California, United States