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Tom Barbaro

Co-Founder at Cogent

Tom Barbaro is a seasoned sales executive and co-founder of Cogent Collective, a company he established in March 2020.2 With over 20 years of experience in sales and marketing, Barbaro has held leadership positions at several prominent companies in the tech industry.2

Career Highlights

  • Co-Founder at Cogent: Since March 2020, Barbaro has been leading Cogent Collective, a company that aims to revolutionize how brands and agencies discover and pilot emerging technology.13

  • Chief Revenue Officer at Donde Search: From June 2019 to March 2020, he led global sales and business development initiatives at Donde Search, which was later acquired by Shopify.2

  • VP Sales at PebblePost: From September 2016 to May 2019, Barbaro played a key role in developing GTM strategies and achieving a remarkable revenue growth of 1,700% in just two years.

  • VP Sales at Criteo: He worked at Criteo from April 2011 to July 2016, leading the top revenue-generating team globally and driving a revenue increase of 4,329%.

Education and Expertise

Barbaro holds a BS degree from Marist College.2 His areas of expertise include GTM strategies, Search Engine Marketing, Retargeting / Display Advertising, Personalization, Measurement techniques, Computer Vision, Natural Language Processing, and SaaS solutions.

Current Focus

At Cogent Collective, Barbaro and his co-founder Sean Simon are working to create a member-driven network that curates and vets technology companies to find the best fit for their members.1 Their goal is to change the way tech is discovered and piloted, with a focus on "always be testing".1

Related Questions

What inspired Tom Barbaro to co-found Cogent?
How did Tom Barbaro's role at Criteo impact his career?
What are some of the key challenges Tom Barbaro has faced in his sales leadership roles?
How did Tom Barbaro contribute to the success of PebblePost?
What emerging technologies is Tom Barbaro currently interested in?
Tom Barbaro
Tom Barbaro, photo 1
Tom Barbaro, photo 2
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Location

Long Beach, New York, United States