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Tom Barlow

Display and Video Specialist

Tom Barlow is an experienced professional in the field of China MarTech, specializing in marketing technology solutions.1 He worked as a Programmatic Solutions Consultant at iPinYou from April 2019 to September 2022, where he helped brands acquire and analyze Chinese consumers both in-market and in China.1

Currently, Tom holds the position of Product Lead (Global DComm) - Omnichannel Analytics at Mars since October 2022.1 In this role, he leads products in the data analytics space for Mars Wrigley, focusing on domains such as One Demand Data & Analytics (ODDA).1

Tom's educational background includes a Bachelor of Science degree in Media Technology with a foundation in Computing from Oxford Brookes University.1 Throughout his career, he has held various positions, including:

  1. Agency Account Director at Admedo (2017-2019)
  2. Founder of WHAAM BANH MI LIMITED (2014-2017)
  3. Associate Director at ANZ (2012-2013)
  4. Client Coverage Manager at Standard Chartered Bank (2009-2012)
  5. Marketing coordinator and Product Sales Manager at McKay William (2006-2009)1

Tom has expertise in areas such as programmatic advertising, DSP (Demand-Side Platform), marketing, e-commerce, data analytics, and deep learning. He has recently completed courses in Public Speaking and Complete Manager from Section1, demonstrating his commitment to continuous professional development.

Highlights

Illinois Startups | Illinois Entrepreneurship | U of I
Illinois Startups | Illinois Entrepreneurship | U of I
Apr 1 · cbinsights.com
iPinYou - Products, Competitors, Financials, Employees ...
Aug 29 · ipinyou.com
Introduction - iPinYou
Mar 22 · zoominfo.com
iPinYou - Overview, News & Similar companies | ZoomInfo.com
Illinois Startups | Illinois Entrepreneurship | U of I

Related Questions

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How did Tom Barlow transition from banking to MarTech?
What specific projects has Tom Barlow led at iPinYou?
How does Tom Barlow's experience at Admedo influence his work at iPinYou?
What are Tom Barlow's main responsibilities as a Programmatic Solutions Consultant?
Tom Barlow
Tom Barlow, photo 1
Tom Barlow, photo 2
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Location

London, England, United Kingdom