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Tom Berry

Director at Studio Bennü

Tom Berry is a versatile designer with a rich background in product, footwear, and UX design. His experience co-founding a brand has equipped him with diverse skills and a confident approach to challenges. During his tenure at Adidas, he specialized in designing exclusive footwear for major accounts in Europe, honing his ability to thrive under pressure and collaborate effectively within teams. Presently, he is dedicated to crafting impactful consumer-brand interactions through narrative-driven strategies that enhance brand communication.

Tom Berry pursued a Bachelor of Arts in Industrial and Product Design at Loughborough University, complementing his academic journey with studies at Oxford Sixth Form College and Bradfield College. He has been associated with renowned organizations throughout his career, serving as a Director at Studio Bennü and holding various design roles at Adidas, including Assistant Footwear Designer at adidas Originals and a Global Design & Creative Direction Intern. His professional journey also includes stints at Büro North, Donk Clothing (where he was a Co-Founder), PriestmanGoode, Richard Shed Studio, Waagner-Biro, and a Summer Internship at AMV BBDO.

Highlights

Jul 16 · linkedin

User-generated content is one of the strongest tools for building a community around a brand.

• Airbnb • Rhode Skin • GoPro

Strong communities create iconic brands.

Jul 7 · linkedin

If I were starting a brand tomorrow, this is where I would begin.

Researching subcultures.

Everyone is a little bit geeky about something.

Some more than others.

When you reach a pro level, you start joining communities to connect with others who share your various passions.

Every brand exists in a world of culture.

Some are clear, and some are more discreet.

If I were starting a brand tomorrow, regardless of the product or industry, I would start looking at the subcultures that exist in that space.

Tapping into the expertise of others will provide us with a lot of answers.

These individuals will know the market, which brands are good, what works, and what they would like to see.

These insights are gold.

Enjoy finding your inner geek!

Tom Berry
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Location

London Area, United Kingdom