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Tom 차일드

Global Brand Strategy, Hyundai Motor Company

Tom Child 토마스 차일드 is a global brand leader and award-winning strategist with extensive experience in developing and implementing comprehensive brand strategies.1 He has worked for Hyundai Motor Company in various roles, including Group Leader Brand Strategy from January 2019 to December 2021.1

Tom has 18 years of experience in the industry, working with multinational corporations across diverse categories such as healthcare, FMCG, alcohol, aviation, and entertainment.1 He has held positions at companies like Uber, Hyundai Motor Company, Equus Design Consultants, and Landor & Fitch.1

Currently, Tom is a Partner at The Carrot Collective, a position he has held since January 2024.1 He has also served as a judge for the Effies awards and Campaign Asia.1

Tom holds a first-class honors BSc in Industrial Design from Brunel University, West London.1 He is a British citizen with PR in Singapore and has worked in various locations including South Korea, Singapore, and the UK.1

Throughout his career, Tom has been recognized for his ability to create fearless concepts for big-name brands and develop innovative, global campaigns.1 His work has had a significant impact across digital, social, and traditional media.1

Highlights

Jul 19 · linkedin

Apple’s latest installment in the ‘Apple at Work’ series is a brand marketing triumph.

The Underdogs: OOO (Out of Office) captures the right mix of product marketing and brand strategy with relevant consumer use cases.

📍 Authentic Storytelling: Set against the vibrant backdrop of Thailand, the film humorously captures the challenges of modern work. It’s relatable, engaging, and perfectly timed with the rise of hybrid work environments.

💡 Showcasing Innovation: This ad seamlessly integrates Apple’s ecosystem—Mac, iPhone, iPad, and the debut of Vision Pro—demonstrating how these products empower teams to overcome obstacles. From last-minute design tweaks to language barriers, Apple’s technology is portrayed as an essential partner in achieving business goals.

🌐 Highlighting Connectivity: Vision Pro takes the spotlight, showcasing futuristic workflows with Mac Virtual Display, FaceTime, and more. The film illustrates how Apple’s intuitive features like Translate, NameDrop, and AirDrop make collaboration effortless, even when miles apart.

🔧 Real-World Application: By featuring tasks like sourcing packaging factories and creating 3D prototypes, Apple positions itself as the go-to platform for productivity and innovation, both in and out of the office.

🎯 Emotional Connection: The scrappy team of underdogs, racing against the clock to meet an ambitious deadline, resonates deeply with viewers. It’s a narrative that inspires and motivates, highlighting the human side of technology.

The campaign showcases Apple’s cutting-edge products but also reinforces its commitment to enhancing the way we work.

The perfect blend of product and brand strategy served up in long form content.

#Marketing #Innovation #AppleAtWork #VisionPro #DigitalTransformation

Related Questions

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Tom 차일드
Tom 차일드, photo 1
Tom 차일드, photo 2
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Location

Seoul, Seoul, South Korea