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Tom Evans
Director of User Experience at 11:FS (Contract)
Professional Background
Tom Evans is an award-winning UX Research, Strategy, and Design professional with over 20 years of rich commercial experience. His career has been dynamic, encompassing roles in tech start-ups, multinational banks, financial services, blockchain, and prominent blue-chip organizations. Tom specializes in crafting innovative, customer-centric digital propositions, particularly within the fintech, banking, and blockchain sectors. Currently, Tom is instrumental in building a US challenger bank with 11FS, where he brings his expertise to shape user experience that aligns with the evolving digital landscape.
Tom approaches user experience design through the unique lens of Applied Psychology and Human Computer Interaction (HCI). This foundation allows him to apply psychological research and insights to create engaging, beneficial, and intuitive digital interactions. His deep understanding of human behavior drives the development of products that not only meet user needs but also anticipate them, ensuring a seamless experience that is both functional and delightful for users.
Beyond his hands-on contributions to design and strategy, Tom is passionate about nurturing talent. He enjoys educating and mentoring aspiring professionals, helping them navigate their paths to reach their full potential. He takes immense pride in his ability to uplift others, and this mentoring aspect of his career stands out as one of his proudest achievements, as evident in glowing recommendations on his LinkedIn profile.
Education and Achievements
Tom pursued his academic studies at Cardiff University / Prifysgol Caerdydd, where he earned his BA Hons degree. Additionally, his educational journey includes successful foundational experiences from Reading School, which laid the groundwork for his subsequent focus on user experience and human-computer interaction.
Over the years, Tom's professional journey has seen him take on various significant roles. Early in his career, he served as a Product Owner for Homescan at AC Nielsen and as a UK Technical Consultant at UDEX. He further honed his skills at UDEX, working as a Lead UI Designer and Client-side Web Developer, and later taking on the responsibility of a Data Integration Business Analyst. This diverse background equipped him with a well-rounded understanding of both technology and user needs, a combination that proved invaluable as he transitioned into user experience design.
At Box UK, Tom achieved considerable success as the Head of User Experience and Design (UX&D), where he led teams to cultivate superior user experiences across various projects. His prior role as a Senior User Experience Consultant at Box UK further solidified his reputation for excellence in the UX field. Tom's journey in user experience design reflects a continuous commitment to innovation, collaboration, and user advocacy.
In his current role as Director of User Experience (Contract) at 11FS, Tom leverages his extensive experience and strategic insight to spearhead the development of cutting-edge banking solutions tailored to the needs of modern users. His work with 11FS and other organizations has been recognized multiple times, earning him numerous awards in UX design and strategy.
Achievements
Throughout his 20+ year career, Tom Evans has earned significant recognition for his contributions to the field of user experience design. His innovative work has consistently garnered awards, reflecting his commitment to excellence and user-centered design. Tom's profound understanding of HCI and its implications on user experience has made him a sought-after expert in the industry. His career is marked not only by his roles in leading organizations but also by his commitment to educating and mentoring the next generation of designers.
Tom’s notable accomplishments extend beyond mere accolades; they embody his mission to create sustainable, engaging, and user-friendly digital experiences. By marrying his background in psychology with user experience design, he continues to challenge conventional thinking, pushing the boundaries of what is possible in the fintech and banking sectors. Tom's work is characterized by a deep appreciation for user needs and behaviors, ensuring that technology serves not only to enhance convenience but also to enrich lives.
Whether collaborating with startups on innovative solutions or leading teams at established organizations, Tom Evans is truly dedicated to maximizing the impact of user experience design. As he continues his journey in the fintech and blockchain space, his leadership and creativity are sure to resonate, paving the way for future technological advancements that prioritize user satisfaction and overall experience.
