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Tom Greever

UX and Product Design Leader | Author of Articulating Design Decisions

Tom Greever is an experienced product and design leader currently serving as the Senior Director of Product Design at Indigo, an agricultural company that improves farmers' profitability, environmental sustainability, and consumer health through nature-based and digital technologies.13 He leads UX and design teams at Indigo, creating software to transform the food system, including a new grain marketplace and tools for sustainable farming.1

Prior to his role at Indigo, Tom held leadership positions at other companies:

  • VP of Product & Design at Handled, where he led product strategy and CX teams developing software for the home services and moving industry.1
  • Director of UX and VP of UX and Design at Bitovi, a remote-first digital consultancy, where he led teams creating web app experiences for major companies like Apple, Walmart, Levi Strauss, and Lowe's.1

Tom is best known for his influential book "Articulating Design Decisions," which has helped numerous designers worldwide achieve greater career success and impact through design.12 This book's success has led to Tom being invited to deliver workshops at major companies such as Microsoft, HubSpot, and the BBC, as well as speaking at popular conferences including Push Conference in Germany, Jam in Spain, and UX London.1

In addition to his professional accomplishments, Tom is known for his unique approach to leadership, occasionally wearing costumes to meetings to inject humor and fun into his work.1 He emphasizes the importance of celebrating imperfect outcomes, being intentional in relationships, and reminding teams of the bigger picture in challenging situations.1

Highlights

May 15 · youtube.com
Brave UX: Tom Greever - Yes, Stakeholders are Human Too
Brave UX: Tom Greever - Yes, Stakeholders are Human Too

Related Questions

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Tom Greever
Tom Greever, photo 1
Tom Greever, photo 2
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Location

United States