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Tom Hale
CEO at ŌURA, makers of the Oura Ring
Tom Hale is the Chief Executive Officer of ŌURA, a company renowned for its innovative smart ring that monitors various health metrics. He has been in this role since March 2022 and also serves as a member of the board of directors at ŌURA. Under his leadership, the company has focused on enhancing health and wellness through technology, aiming to make health a daily practice for its users globally.12
Background and Career
Tom Hale has over 30 years of experience in the technology and consumer product sectors. Before joining ŌURA, he was the President of Momentive (formerly SurveyMonkey), where he played a crucial role in expanding the company's product offerings and guiding it through a significant acquisition process.12 Prior to that, he served as Chief Operating Officer and Chief Product Officer at HomeAway (now part of Vrbo), where he was instrumental in the company's acquisition by Expedia Group in 2015.24
Hale's early career included significant positions at Adobe Systems and Macromedia, where he contributed to product management and marketing strategies.4 He holds a Bachelor’s degree from Harvard University and is proficient in both English and French.4
Personal Journey with ŌURA
Hale's connection to ŌURA began personally; during a challenging period in his life marked by stress and sleep issues, he discovered the Oura ring. The positive impact it had on his sleep quality motivated him to pursue a leadership role within the company. His persistence led him to become CEO despite initial reservations about his background being more software-focused rather than hardware-oriented.23
Vision for ŌURA
As CEO, Hale emphasizes a data-driven approach to health management, believing that measurable data can empower users to improve their well-being. Under his guidance, ŌURA has launched advanced versions of its ring, integrating features such as continuous glucose monitoring and expanding its partnerships within the health sector, including contracts with the U.S. Department of Defense.23
Hale's leadership reflects a commitment to innovation in wearable technology, aiming to foster healthier habits among users while ensuring their data privacy and security are paramount.35
Highlights
Despite innovations in treatments, heart disease has been the leading killer of Americans for decades and continues to be the leading cause of death globally. It can be challenging to spot because it presents in a variety of ways—including things like coronary heart disease, heart attacks and strokes, chronic kidney disease, and other conditions—making it difficult for people to understand the state of their heart health before it’s too late.
We launched our first heart health features—Cardiovascular Age and Cardio Capacity—earlier this year for this exact reason. These features are designed to combine information about estimated arterial stiffness and VO2Max to give Oura Members an indication of their cardiovascular health today and a look into how that might impact them in the future. This is a unique perspective in wearables today.
That’s what we mean when we talk about Oura Ring as a “personal health companion.” Health is not just one aspect of your life. That’s why we aim to support our members’ health holistically across a range of needs, with the understanding that each part of a person’s physiology is inextricably intertwined and no two people are the same.
Health is not a one-size-fits-all proposition. While medicine is practiced on the average, we want to empower patients and clinicians (and the software that supports them) to understand health on a personal and individualized level. Oura Advisor, which learns and remembers what you tell it, is one small (large?) step in this direction.
Oura has the power to follow patterns and learn about you in a way that can help inform your behaviors today and predict how things might go for you in the future. We’re building the most scientifically validated smart ring that will support our members today and for a lifetime.
#withoura
Oura’s Cardiovascular Age feature has been out in the wild for a few weeks now, and already the feedback and learnings we’ve seen from the community are incredible. So far, we’ve learned that the majority of Oura members – nearly 80 percent – have circulatory systems that are aligned with their chronological age. No matter where you fall, our mission is to articulate what it means, why it matters and help people understand what they can do with this information because it’s changing all the time.
So how do we measure CVA? Oura Ring uses infrared photoplethysmography (PPG) sensors to estimate your pulse wave velocity (PWV), or the speed at which your heartbeat pulse travels throughout your body, the widely used gold-standard measurement of arterial stiffness. As arteries stiffen, the speed at which your blood flows through them (PWV) speeds up.
Pauli Ohukainen, is one of our research scientists who helps to distill this amazing science down into simple terms. He explains the arteries as shock absorbers. The large arteries of the body work to cushion the pressure waves generated by the heart, while the smaller arteries are not designed to handle such high forces. As large arteries stiffen, they lose their cushioning ability, and smaller arteries in sensitive organs, such as the brain, kidneys, and the heart itself, become subjected to increased physical strain.
Advanced arterial stiffness can lead to increased risk for several cardiovascular diseases including heart disease, stroke, and heart failure. Plus, it can be a contributor to other illnesses, such as kidney disease and Alzheimer’s disease.
We think of PWV measurements as being where HRV was 10 years ago. It’s lesser known but I think we’re going to start seeing it everywhere as a strong indicator of cardiovascular health.
So what’s the good news? At Oura, we build our features to be compassionate and empowering. CVA is a metric you can change with behavior modifications - and they’re more simple than you might think. Regular exercise, healthy diet, avoiding smoking and heavy drinking are all causally related to slower cardiovascular aging.
CVA is a game changer in wearables when it comes to unlocking real insights into how we’re aging. We’re pushing the category forward and doing right, with the science to back us up.
#WithOura
