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Tom Hartley
Senior Director of Strategic Pricing at PTC
Professional Background
Tom Hartley is a distinguished business executive with over 12 years of consulting experience and 9 years focused on Strategic Marketing and Product Strategy. Renowned for his results-oriented approach, he has a proven track record of collaborating effectively with Senior Leadership, Sales Teams, Product Management, Marketing, Finance, and Operations to drive significant organizational change. Tom's ability to adopt an 'outside-in' view of the market allows him to derive insights that inform pricing and packaging recommendations, as well as market segmentation and long-range plans—crucial elements for any business aiming for sustained success in a competitive landscape.
Throughout his career, Tom has excelled in three distinct stages:
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Stage 1 saw him develop enterprise and market strategies with prestigious, technology-focused management consulting firms. He catered to Fortune 500 companies, innovative start-ups, and private equity firms, demonstrating his adaptability in navigating the highly ambiguous and volatile communications and technology sectors.
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During Stage 2, Tom led teams at a top marketing consulting firm, where he honed in on customer needs to deliver collaborative solutions encompassing pricing, product management, packaging, and strategic marketing recommendations tailored to enhance customer satisfaction and business outcomes.
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In Stage 3, he applied his exceptional market and product strategic thinking skills within large corporations. This included operationalizing strategic recommendations across multiple functions to instigate change across various product lines, enhancing both performance and market positioning.
Education and Achievements
Tom Hartley holds a Bachelor of Science degree in Business Management from San Diego State University. He furthered his education by earning an MBA with a major in Marketing and minors in Finance and Information Technology from the prestigious Indiana University – Kelley School of Business. His academic background has equipped him with a robust understanding of business dynamics, particularly in the areas of marketing and financial analysis.
Within the professional realm, Tom has held significant leadership positions, reflecting his expertise in strategic pricing and product marketing. As the current Senior Director of Strategic Pricing at PTC, he plays a pivotal role in shaping the pricing strategies that directly impact the company’s bottom line. His previous leadership roles include:
- Founder at The Pricing Office, where he developed innovative pricing solutions for businesses.
- Founder at nForm Consulting, demonstrating his entrepreneurial spirit and commitment to providing strategic consulting services.
- Director of Solutions Packaging at Wolters Kluwer Health, showcasing his ability to create impactful solutions within the healthcare space.
- Associate Vice President of Strategic Marketing at McKesson Health Solutions, providing vital insights that inform marketing strategies and business decisions.
- Senior Associate at Oliver Wyman and Senior Team Leader at Deloitte, where he collaborated with some of the industry’s leading minds to solve complex business challenges.
- Senior Manager at Mercator Partners and Senior Consultant at GeoPartners, further enriching his experience across multiple industries.
Specializations
Tom’s diverse areas of interest include Healthcare, Information Technology, Internet Economies, and Software. His various specialties encompass essential skills such as Market Sizing, Financial Modeling, Value-based Product Management, Strategy Development, Market Segmentation, Competitive Analysis, Strategic Marketing, Product Strategy, Voice of the Customer, and Long-Range Planning. This extensive skill set enables him to provide insightful recommendations that align with business objectives while also addressing customer concerns and market trends.
In today’s fast-evolving business environment, having an executive like Tom Hartley at the helm of strategic pricing and marketing initiatives is invaluable. His insightful contributions and strategic vision enable organizations to navigate complexities successfully and seize emerging opportunities. Tom’s leadership not only fosters a culture of excellence but also empowers teams to perform at their best, ultimately leading to sustainable growth and market leadership.
