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Tom Henkenius

Storytelling & Strategy

Tom Henkenius is a seasoned professional with over 15 years of experience as a content strategist and educator, specializing in storytelling and fostering creativity. He has a strong background in podcasting, having worked on innovative projects during his time at USC Iovine & Young Academy. Tom is an Emmy-award winning storyteller who leverages data and technology to develop impactful business solutions and ensure successful execution. With a proven track record of leading cross-functional teams of various sizes, he excels in team management and collaboration. Additionally, Tom is known for his expertise in cultivating talent and aspiring leaders through education and relationship-building.

Highlights

Jun 27 · linkedin

This take in today's WWD nails it: for the consumer it's like from A Tale of Two Cities, "It was the best of times, it was the worst of times."

  • "They feel alright about right now, but bad about their future."
  • "Buoyed by higher wages and pressured by high prices."
  • "They worry about climate change, but they’re still buying the shirt."
  • "Young people are 'wanting to break away from the phone and the technology. It doesn’t mean they’re successfully doing it. There’s a desire.'"

There's no major takeaway from the author other than at some point the consumer gets unstuck. But, it sure gives you food for thought as you think about short and long term strategy.

Jun 25 · linkedin

Every Thanksgiving weekend my family has a Nerf war and I've often wondered why Hasbro doesn't have laser-tag-like experience for Nerf lovers... and now here they are!

Last week Netflix announced its new Netflix House and now the Nerf Action Xperience. Fun times are ahead!

https://lnkd.in/gQi8QuQw

https://lnkd.in/gShvMs35

Tom Henkenius
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Location

Lakewood, California, United States