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Tom M McFadyen

CEO | Ecommerce Marketplaces | Strategy, Implementation, Operations | CX: Commerce + Marketing

Tom M. McFadyen is the Chairman of the Associate Member Council (AMC) at the National Retail Federation (NRF) and the CEO of McFadyen Digital, a company he founded over 30 years ago. Under his leadership, McFadyen Digital has implemented more than 200 large-scale digital commerce projects, generating tens of billions in annual revenue. He is recognized as a prominent figure in eCommerce, frequently speaking at major industry events such as NRF and IRCE.13

Professional Background

  • Founder and CEO: McFadyen Digital, specializing in digital commerce and marketplace solutions.
  • Board Positions: Holds various positions on boards and councils including the NRF, YPO, and the Oracle Commerce User Group.12
  • Industry Contributions: Actively participates in discussions about digital commerce best practices and has overseen implementations that have significantly impacted the retail landscape.13

Current Role at NRF

As Chairman of the AMC, McFadyen plays a crucial role in shaping strategies that benefit associate members within the NRF. His leadership aims to enhance collaboration among industry partners and improve retail practices across various sectors.23

Personal Insights

McFadyen's extensive experience in digital commerce positions him as a thought leader in the field, contributing to advancements in how retailers engage with consumers in an increasingly digital marketplace.

Highlights

Aug 28 · linkedin

Andy Delgadillo, #Feedonomics Global Dir of Sales & I discuss their great platform for #marketplace & other #ecommerce #channel integration and product feed management & synchronization / syndication. Over 30% of the Internet Retailer 1000 brands use Feedonomics for channel management.

Their platform enables additional sales channels by integrating into #marketplaces like #Amazon, #Walmart, Target+, eBay, #TikTok, Facebook, Google Shopping & 300 other platforms. Data can be imported from ecommerce, PIM, OMS, ERP, etc. platforms via URL, SFTP, API & other tools.

Even though Feedonomics is owned by BigCommerce, they have import connectors for #Shopify, Adobe Commerce / Magento, Woo Commerce, Salesforce Commerce Cloud & other ecom platforms.

In addition to product information (title, description, categorization, keywords, attributes, etc.), the platform also synchronizes dynamic information like pricing, inventory & orders. It also optimizes each channel for the best merchandising (tuned for each platform), pricing, advertising, etc. Maximizing ad ROAS is growing in importance as SEM costs increase & the number of retail media networks explode.

Feedonomics supports 4 main categories of channels: marketplaces, social, advertising & affiliate networks.  Clients span retail, technology, CPG, food & beverage, and professional services industries. Example clients include Dell, Samsung, Allbirds, PUMA & Fox Racing.

Amazon Today is an example fast growing channel for brick & mortar retailers. Feedonomics will synchronize a retailer’s in-store inventory & pricing to Amazon for #AmazonPrime same-day delivery using Amazon’s last-mile fulfillment network. In-store pickup via #AmazonToday can also drive foot-traffic for additional brick & mortar sales.

They use a phrase “Feedprint” which combines the number of channels fed with the number of products availability per channel. Clients average 15.5% feedprint growth from 11.7% channel expansion & 3.4% product growth per channel.

Feedonomics customers on marketplaces grow 2x more than the ecommerce growth rate (20.5%). Marketplace revenue distribution is: Amazon 56%, Target+ 20%, eBay 10%, Walmart 8%, Meta 4%, & TikTok 2% (rapidly growing).

RMW Commerce found that “customers use an average of 6 touchpoints, with 50% regularly using more than 4. … By expanding to 3 or more channels, companies can boost their order rate by a substantial 494%.”

See also my video post with BigCommerce VP of Enterprise Sales, Thom Armstrong (at The Lead Summit) about their great #ecommerce platform: https://lnkd.in/dDnAPmCA

To learn more about ecommerce & marketplaces, follow McFadyen Digital.

Aug 23 · linkedin

Thom Armstrong, #BigCommerce VP of Enterprise Sales & I discuss the success of their #ecommerce #platform at The Lead Summit in NYC. BigCommerce has grown to support 60,000 Small & medium-size business and 4,000 enterprise-scale clients.

BigCommerce is a great #composable ecommerce platform (certified as members of the MACH Alliance). We discuss headless success stories including integrations via microservices API into many #MACHalliance platforms like Akeneo, Algolia, Alokai, Amplience, & further into the alphabet.

BigCommerce offers an “Open SaaS” approach which is more extensible than the traditional SaaS solutions obfuscated behind an API wall.

For example: Catalyst, the new reference architecture storefront (based on Next.js, React & GraphQL) is a great starter store to quickly launch, but also provides open source (& free) flexibility for customization at launch or later. It has built-in best practices for SEO, accessibility, performance optimization & more. It’s available on the Vercel platform but can also be deployed to any Node.js or Docker host.  Merchants who don’t want a headless architecture can still use the native Stencil theme framework.

BigCommerce has been a leader in the #B2C space, but we also discuss the many #B2B features available for both #manufacturers and #distributors / #wholesalers. Features include company account credit management, buyer roles & permissions, payment visibility control, sales rep masquerade, controlled access, invoicing, multiple storefronts, seller quoting & discounting, shared purchasing lists & reordering, custom catalogs, custom price lists, specialized attributes, customized commercial quotes, support tickets, tax exemption support & more. A open-source B2B buyer portal is also available (like Catalyst for B2C).

In 2021 BigCommerce acquired Feedonomics, a leading platform that enables additional sales channels by integrating into #marketplaces like Amazon, Walmart, Target, eBay, etc. Look for another video post with a leader from the Feedonomics team: Andy Delgadillo - another long time ecommerce friend.

BigCommerce also has a successful partnership with Marketplacer for quickly launching a #marketplace platform business.

Congrats Thom on the new role at BigCommerce! We’ve been working together in the #ecommerce world since the days of ATG (later Oracle Commerce) for almost 20 years.

Also congrats to the new BigCommerce president Travis Hess (another friend from the ATG ecommerce days decades ago).

Join McFadyen Digital and BigCommerce at their Big Summit in Austin Texas next week!

Related Questions

What are Tom McFadyen's main responsibilities as Chairman of the NRF Associate Member Council?
How has Tom McFadyen's leadership impacted the NRF Associate Member Council?
What are some notable achievements of Tom McFadyen in the retail industry?
How does Tom McFadyen's role at McFadyen Digital influence his work at NRF?
What other organizations does Tom McFadyen hold leadership positions in?
Tom M McFadyen
Tom M McFadyen, photo 1
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Vienna, Virginia, United States