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Tom McKay

Founder at Sweatshirt.

Tom McKay is a highly experienced digital leader with a diverse background in various fields of digital marketing, including branded content, native advertising, paid and organic social, programmatic & publisher monetisation. He graduated from Bath Spa University with a CertHE in Cultural Studies/Critical Theory and Analysis.<br><br>

Currently, Tom works as the Head of Digital Account Management at News UK, where he is responsible for leading the branded content delivery department. His role involves managing a team of native and social experts and building, activating, and delivering client campaigns across multiple markets. Besides, he owns the relationship with the content recommendation and native programmatic vendors, with the goal of diversifying revenue streams across all NewsUK publisher sites.<br><br>

Before joining News UK, Tom worked as the Branded Content Delivery Lead, Senior Native Advertising & Performance Marketing Manager at Rise Project London, Senior Native Advertising Manager at Revcontent, Senior Native Advertising Manager and Native Advertising Manager at ContentClick. He has developed substantial expertise across various digital marketing platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Sharethrough, Polar, Nativo, Outbrain, Taboola, Google ads, YouTube buying, Google Analytics, Adobe Omniture, and content recommendation revenue and yield management. <br><br>

Tom McKay is an expert in delivering campaigns through Google Ad Manager, building CMS, developing branded content strategies, programmatic native ad stack, and partner management. His vast knowledge in digital marketing and monetization makes him a valuable addition to any team aiming to achieve digital transformation and drive revenue. <br><br>

Highlights

Aug 15 · linkedin

Do you know your DMP from your CMP?

Here are 15 of digital advertising's most popular acronyms and what they mean...

Jul 26 · linkedin

After a fantastic two and a half years, I will leave my role as Head of Product & Strategy at Octave at the end of this month.

It has been an absolute pleasure representing one of the most innovative audio solutions in the market and working with some of the most talented teams in the industry.

We have seen incredible growth within the business over the last couple of years, achieving record growth, doubling the company staff and delivering industry-leading products for our advertising partners.

I am taking the month of August to relax and will be starting an exciting new opportunity in September.

Watch this space!

#newjob #advertising #opportunities #newrole

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Tom McKay
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Location

Saint Paul's Bay, Malta