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Tom O'Flynn
Director, Legal (Ads EMEA) at Google
Tom O'Flynn is a senior legal professional who currently serves as the Director of Legal for Ads in the Europe, Middle East, and Africa (EMEA) region at Google.23 In this role, he leads Google's Ads Legal team for the EMEA region.23
Professional Background
Tom O'Flynn has extensive experience in commercial and technology law. Specifically:
- He is a commercial IP/IT lawyer by training.2
- He advises Google's product, engineering, and business teams on commercial contracting matters related to advertising.3
- His team focuses on legal aspects of Google's display advertising, analytics, and syndication (DAS) in the EMEA region.4
Responsibilities
As the Director of Legal for Ads EMEA at Google, Tom O'Flynn's responsibilities likely include:
- Overseeing legal matters related to Google's advertising products and services in the EMEA region
- Providing legal guidance on ad tech, privacy, and data protection issues
- Managing a team of legal professionals specializing in advertising law
- Collaborating with product, engineering, and business teams to ensure legal compliance and mitigate risks
Expertise
Tom O'Flynn appears to have significant expertise in:
- Advertising law and regulations
- Privacy and data protection, particularly in the context of digital advertising
- Commercial contracting for technology products and services
- Intellectual property law as it relates to advertising and technology
His role involves navigating the complex legal landscape of digital advertising in a rapidly evolving regulatory environment, particularly in Europe where privacy laws are becoming increasingly stringent.1
Highlights
“Gone are the days where privacy was the preserve of the legal team…our clients expect the people they're working with on a day-to-day basis to be able to talk confidently about privacy.”
Gareth Burkhill-Howarth, global data protection officer at WPP, explains what many marketers have experienced working on a project. Collaboration on privacy and data compliance between different parts of the business is critical to deliver effectively, both for the business and for the consumer.
As privacy is increasingly a 'team sport', I shared some thoughts on how marketers can forge stronger relationships with the Legal and DPO teams responsible for privacy compliance.
Many thanks to Gareth for sharing such great insights!
You can read more about how to set yourself up for success on Think with Google →
Pleased to say I now have a second role available in my wonderful, smart, friendly, collaborative team: this time focusing on supporting our advertising platforms products. If you're interested - or know someone who is - please get in touch!
