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Tom Roth

Director Revenue Management at Sunweb Group

Tom Roth is the Director of Commercial Intelligence at Sunweb Group, a major European travel organization with a revenue of $900 million.12 He is based in Amsterdam, Netherlands, and has a background in business and economics.2 Roth has played a significant role in modernizing Sunweb's pricing strategy, helping the company overcome challenges related to rising component costs, managing millions of price points, and implementing more efficient pricing processes.1

Roth's educational background includes:

  • Master of Business Administration (M.B.A.), completed in 2015-2016
  • MSc in International Business, obtained in 2010-2011
  • BSc in International Economic Studies, earned in 2006-2010
  • BSc from the Haskayne School of Business, completed in 20092

In his role at Sunweb Group, Roth has been instrumental in implementing SYMSON, a pricing optimization tool that has allowed the company to execute three times as many price changes in half the time, conduct A/B tests to discover customer willingness to pay, and implement more profitable pricing strategies.1

Highlights

Oct 3 · symson.com
Package Price Optimisation with Sunweb - Symson
Package Price Optimisation with Sunweb - Symson
In loving memory of Thomas Roth - Obituary Baldwin Brothers
Sunweb customers back to booking summer holidays on time
Jan 1 · rocketreach.co
Tom Roth Email & Phone Number | Sunweb Group Director ...

Related Questions

What are Tom Roth's main responsibilities at Sunweb Group?
How has Tom Roth contributed to Sunweb Group's pricing strategies?
What challenges has Tom Roth faced in his role at Sunweb Group?
How has Tom Roth's work impacted Sunweb Group's revenue?
What tools or technologies has Tom Roth implemented at Sunweb Group?
Tom Roth
Tom Roth, photo 1
Tom Roth, photo 2
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Location

The Randstad, Netherlands