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Tom Sowa

Director of Digital Content and Engagement at Mackenzie Investments

Tom Sowa is a strategic digital marketing professional with over 11 years of experience in diverse industries such as advertising, retail, automotive, and financial services. His expertise lies in user experience optimization, sales attribution, and data systems integration. Tom has a proven track record of delivering results for Fortune 500 companies through various digital efforts like Search, Display, Programmatic, Social, and Affiliate marketing. He excels in data analysis, ROI optimization, sales attribution, and customer segmentation. Tom has managed projects with budgets ranging from $300M-$50MM, working closely with executives and CEOs, and fostering strong relationships within cross-functional teams in large matrix organizations. He has led teams at different growth stages and specialized in sales conversion and campaign optimization, team management, and 3rd party ad server targeting. Tom is skilled in planning and buying online and traditional broadcast media.

Tom Sowa
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Location

Toronto, Canada Area