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Tom Spencer

Customer Data Science & Analytics leader - DataIQ 100 no.9 2020 - Best Place to Work in Data 2020 & 2019

Tom Spencer is the Director of Customer Data Sciences at Aviva, a role he has held since October 2022.1 Previously, he served as the Head of Customer Data Science at Aviva from 2016 to October 2022.1 Spencer is an award-winning leader in Customer Data Science & Analytics, known for building and leading Aviva's world-class Customer Data Science capability.1

Under Spencer's leadership, his team won the DataIQ Awards for Best Place to Work in Data in both 2019 and 2020.1 He has been instrumental in using data science and customer analytics to improve customer outcomes and business results at Aviva.1 Spencer's approach focuses on embedding a high-performance culture of impact, collaboration, and ownership within his team.1

Spencer's career at Aviva has been marked by significant achievements:

  1. He built the Customer Data Science Team from the ground up, focusing on a consultative approach and partnering data scientists with domain experts.2
  2. He led the development of ADA (Algorithmic Decision Agent), Aviva's personalization AI, which helps deliver tailored marketing experiences to customers.2
  3. He implemented Dataiku as a key tool for his team, significantly improving efficiency and collaboration.2

Prior to Aviva, Spencer held various roles at dunnhumby, including Country Head for Korea and Head of Client Analytics for Asia.1 His experience spans across customer data analytics, retail, and FMCG sectors.1

Spencer is recognized as a thought leader in the data science field, having been ranked 9th in the DataIQ 100 list of most influential people in data and analytics.3 He is known for his focus on customer-centric data science and his belief in the power of data to drive relevant, personalized customer experiences in the insurance industry.45

Highlights

Oct 29 · dataiku.com
Aviva: Bringing Insurance Into the Age of AI - Dataiku
Sep 17 · youtube.com
Hear how Aviva applies data science and what are the benefits?
Hear how Aviva applies data science and what are the benefits?
Jan 1 · tomspencer.co
Tom Spencer

Related Questions

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Tom Spencer
Tom Spencer, photo 1
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Location

United Kingdom