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Tom Strachan

CRO - Partners - Marketing - Sales leader - Sales Operations - Revenue Growth

Tom Strachan serves as the Senior Vice President of Sales and Marketing at Lytics, a company specializing in customer data platforms. In this role, he is responsible for driving the company's sales strategy and marketing initiatives, helping businesses leverage customer data to enhance their marketing efforts and improve customer engagement.

Professional Background

Strachan has a diverse background in technology and sales. Prior to his current position at Lytics, he has been involved in various entrepreneurial ventures and tech sales roles. His experience includes founding Service Buddy, a software solution aimed at helping small businesses in the trades manage operations more efficiently. This venture highlights his commitment to supporting small enterprises by providing tools that streamline business processes and improve cash flow management.2

Lytics Overview

Lytics is recognized for its innovative approach to customer data management, enabling companies to create personalized marketing strategies based on behavioral data. The platform integrates seamlessly with existing tech stacks, allowing for real-time insights and effective customer engagement strategies. Under Strachan's leadership, the sales and marketing teams aim to expand Lytics' market presence and enhance its offerings for enterprise clients.13

Strachan's leadership at Lytics reflects a broader trend in the tech industry where data-driven decision-making is becoming increasingly critical for business success.

Highlights

Dec 5 · linkedin
Oct 25 · linkedin

First-generation customer data platforms (CDPs) once created profiles that represented all the data that you sent to it, and created profiles that carried all of their data on their back. Think: customer profiles from first-generation CDPs are like first-generation iPods — portable but disconnected. We’ve now entered the second wave of CDP.

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Tom Strachan
Tom Strachan, photo 1
Tom Strachan, photo 2
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Location

Greater Boston