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Tom Thirlwall

CEO at COPA90

Tom Thirlwall is the CEO of COPA90, a prominent football media company based in London. He has been with the company since its inception in 2010, initially co-founding it under the name Bigballs Media before rebranding to COPA90 in 2012. The platform focuses on creating fan-first content that tells stories beyond the traditional 90 minutes of football matches, aiming to engage a global audience of football enthusiasts.12

Career Background

  • Early Career: Thirlwall began his career in the media industry at Mediaedge in 1995, where he worked as a Planner. He then co-founded FISHTANK, a creative agency, and held various roles including Managing Director at Mworks London and Client Service Director at Leo Burnett.14
  • COPA90: Under Thirlwall's leadership, COPA90 has grown significantly, reaching over 70 million fans monthly across multiple platforms. The company is known for its innovative approach to storytelling and fan engagement, particularly highlighted during events like the 2014 Brazil World Cup.25

Education

Thirlwall studied Communication and Media Studies at the University of Leeds from 1992 to 1995, which laid the foundation for his career in media and marketing.14

Impact and Vision

Thirlwall emphasizes the importance of understanding fan culture and using that insight to create authentic content for brands looking to connect with football audiences. His leadership has focused on building a diverse and inclusive business model that reflects the evolving landscape of football media.23

Highlights

Feb 3 · theorg.com
Tom Thirlwall - CEO at COPA90 | The Org
Aug 1 · Financial Times
England victory heralds commercial breakthrough for women's game - Financial Times
Aug 1 · Financial Times
England victory heralds commercial breakthrough for women's game - Financial Times
England victory heralds commercial breakthrough for women's game - Financial Times
Nov 27 · mishcon.com
Jazz Shaper: Tom Thirlwall - Mishcon de Reya
Dec 10 · youtube.com
Tom Thirlwall - CEO, COPA90 - YouTube
Tom Thirlwall - CEO, COPA90 - YouTube
COPA90 LIMITED overview - Find and update company information
Jun 12 · en.wikipedia.org
COPA90 - Wikipedia

Related Questions

What inspired Tom Thirlwall to start COPA90?
How has COPA90 evolved since its founding?
What are some of the key projects Tom Thirlwall has led at COPA90?
How does COPA90 differentiate itself from other football media companies?
What challenges has Tom Thirlwall faced in his career?
Tom Thirlwall
Tom Thirlwall, photo 1
Tom Thirlwall, photo 2
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Location

London, England, United Kingdom