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Tom O'Dwyer

I tune companies to their audiences' authentic voices.

Tom Whittaker is a seasoned research practitioner, brand strategist, and founder, with over fifteen years of experience designing and delivering successful research programs that have led to placing audiences at the core of brand strategies. Having worked for top-notch companies such as Hall & Partners, Razor Research, Sparkler, among others, Tom has developed an intuitive mindset that enables him to create exceptional research designs that utilize creativity, well-framed questions, and a mix of both methods and data. He is a firm believer in the "power of authentic contact," hence his creation of Wavelength Research Consultancy, a firm aimed at helping businesses think about and plan for the future by focusing on the present's deep nitty-gritty of life.

Tom is a graduate of the University of Arts London and holds a BA Hons degree in Marketing and Advertising. Additionally, he holds a Higher National Diploma in Audio-Visual Design from The Arts Institute at Bournemouth.

Highlights

May 8 · linkedin

#consumerinsights #consumerbehaviour #qualitativeresearch #humancenteredresearch #empathy #authenticcontact

Jul 6 · linkedin

Introducing 'Home - The New Frontier' – the second paper to be produced from our ‘Lives under lockdown & beyond’ study.

Over the past four months we’re been carefully tracking the lives of individuals across the UK via daily blogs and bi-weekly conversations.

This has meant that rather than simply capturing a ‘snapshot’ of attitudes and behaviours, we’ve watched as they’ve emerged and evolved.

And crucially, through regular engagement, we’ve been able to identify the habits and mindsets that will remain, even as the lockdown relaxes.

Please DM me if you would like a copy.

#marketingresearch #socialchange #marketing #coronavirus #digitalmarketing #socialmedia #covid19 #business #retailindustry #trends #marketingandadvertising #insights #cxm

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Tom O'Dwyer
Tom O'Dwyer, photo 1
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Location

Bath, England, United Kingdom