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Tomasz Piasny

Dealer Network Director @ Volkswagen Group Polska | Retail competence | Marketing Communications | Customer Experience | Research

Tomasz Piasny is a senior executive at Volkswagen Group Polska, currently serving as the CX, Dealer Network Director for the Volkswagen brand.12 His role involves overseeing customer experience and managing the dealer network for Volkswagen in Poland.

Career at Volkswagen Group Polska

Tomasz Piasny has been with Volkswagen Group Polska for nearly 15 years.4 His current position as CX, Dealer Network Director for the Volkswagen brand began in May 2020.2 In this role, he focuses on:

  • Customer service excellence
  • Dealer network management
  • Retail operations

Prior to his current position, Piasny worked for the Skoda brand, which is part of the Volkswagen Group and a leader in the Polish automotive market.4

Professional Background

Tomasz Piasny has a diverse work experience, primarily in the automotive industry:

  • He started his career in 2000 as a Marketing Manager at Vitax.3
  • His long tenure with Volkswagen Group Polska includes various roles, culminating in his current senior position.

Volkswagen Group Polska

To provide context for Piasny's role, it's worth noting that Volkswagen Group Polska:

  • Is a subsidiary of Volkswagen AG
  • Represents six brands in the Polish market: Volkswagen, Audi, SEAT, ŠKODA, Volkswagen Commercial Vehicles, and Porsche
  • Was established on June 1, 2012
  • Has its headquarters in Poznan, Poland
  • Employs approximately 550 people1

Tomasz Piasny's position as CX, Dealer Network Director for the Volkswagen brand is crucial in supporting the company's mission to be the best automotive company in the Polish market by offering attractive, safe, and environmentally sound vehicles.1

Highlights

Jul 16 · linkedin

Future of the car retail business and sales formats are very much on the agenda today. Such a pleasure was it to host Antonio Garcia Gonzalez, Alina Hellmann and Jan Pfeiffer in Warsaw to discuss OEM and Importer perspective on strengthening brick & mortar strategy for VW brand.

Our get together was a real “touch the ground” with us all visiting a few stores and getting feedback from senior executives. Special thanks to Michal Bowsza Błażej Krotoski Vitali Berchmüller Małgorzata Lochert for sharing your expertise and experience with us.

By the way! All’s well that ends well. As Małgorzata Borowiec and myself hit the road on Monday to get to Warsaw on time we encountered unexpected and very much unplanned incident with our car’s one of the tires got punctured 😞 on the A2 (Poznan - Warsaw) motorway. We ringed for motorway service and assistance and just after 2 hours of handling this emergency situation and help from Michał Ignaszak we resumed our trip to reach Warsaw eventually 😀

#retail #dealer #cars #volkswagen

Jul 10 · linkedin

Three days of #Volkswagen brand research project unlocking insights and discovering attitudes of customers, prospects, sales teams and potential business partners. Such a compelling experience to sit behind an one-way mirror and listen to the true stories. This is where the rubber meets the road.

I know that some people say that the focus groups are very much the thing of the past but to me nothing beats one-to-one interaction (body language & non-verbal communication etc) that is easy to read and interpret.

I guess the good old focus groups are not going anywhere anytime soon though there is obviously some room to upgrade that methodology with the technology available to conduct a fully-rounded research project.

Thank you Minds & Roses #research #customer #prospect

Related Questions

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Tomasz Piasny
Tomasz Piasny, photo 1
Tomasz Piasny, photo 2
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