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Tomer Tagrin.

Co founder and CEO @Yotpo

Tomer Tagrin is a seasoned professional known for his career in the startup industry.

He holds a BSc in Software Engineering from Tel Aviv University.

Tomer has a rich background in various organizations including being the former CEO & Co-founder at Yotpo, a contributor at The Next Web, a Chip Design Developer at Intel, the Founder of Ikick at Ikick Israel, and a Team Leader in the IDF (Israel Defense Force).

Highlights

Aug 28 · linkedin

Celebrating boring stuff with emojis of 🚀 🔥 🎇 or any other splash.

I love celebrating big feature releases—the thrill of innovation, the excitement of AI-powered solutions, and most of all, seeing our customers get more value from new features. It's incredibly gratifying. But as Yotpo scaled and matured, I realized I made a mistake. We, myself included, celebrated new developments too much and didn't give enough attention to the deep infrastructure work that is just as crucial.

From the start of 2024, we decided to shift our focus. We keep building innovation but balancing it much more on the backbone. We're putting much more emphasis on the things that often go unnoticed but are the backbone of our success. For example, how do we celebrate a new data infrastructure service that allows our engineers to pull data faster? Or the fact that we've completely overhauled our UGC infrastructure, making us the fastest UGC solution out there?

One of my favorite examples is our recent speed tests for the new SMS infrastructure, designed to ensure that Black Friday and Cyber Monday will be scalable and as smooth as possible (not jinxing it!). Celebrating these kinds of achievements might sound a bit lame, but they’re vital. They don’t create short-term value or anything immediately visible to our customers, but I’ve learned the hard way just how essential they are for enabling long-term innovation and value.

So to everyone who’s worked tirelessly on the features that enable everything else—those of you who build the foundations that make innovation possible—you deserve all the kudos. It’s tough, and it might not be flashy, but it’s absolutely invaluable. 💪

Aug 27 · linkedin

Some fun (and pretty awesome) stats about our UnCensored event:

  1. No CMOs Allowed—and I love it. This event is for the people who are actually doing the hands-on work, the ones thinking and implementing all these retention strategies every day. If you're in the trenches, this is for you.

  2. 70% of Attendees have chosen these two topics as top picks for roundtables: The Future of Segmentation and Personalization and The Evolution of Email: Challenges and Opportunities. These are the conversations shaping the future of retention marketing.

  3. We’re bringing together retention marketers from amazing brands like GymShark, L’Oréal, Peloton, Steve Madden, Tula, Tushy, Little Spoon, and 100+ others. The talent in the room will be off the charts.

  4. We’ve got incredible moderators lined up from Pair Eyewear, Sundays for Dogs, Atoms, DVF, Little Words Project, Lively, and many others. They’re going to lead some game-changing discussions. 👀 👀 👀 Michal, Joanne, Allie, Beatrice, Hayley, Havana. Caroline, Max, Stephanie, Sarah, Piper, Ilana, frank, Jess, Kate, Bea, Amanda

If you’re in retention marketing, you really don’t want to miss this. Spots are limited, so sign up now before they’re gone! Go team Yotpo!

Tomer Tagrin.
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Location

New York, New York, United States