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Tonner Jackson

CEO, Course Studio

Tonner Jackson is a professional with a diverse background in business management, political studies, and philosophy.

Tonner holds a Master's degree in Management from Sauder School of Business and a Bachelor's degree in Political Studies and Philosophy from Trinity Western University.

He has a rich history of involvement in various organizations, including roles as Advisor at Blue Wire Podcasts, Co-founder at The Good Stuff, and in leadership positions at Creative Destruction Lab.

Tonner has also held positions at Origin, The Next Big Thing CO, RED Academy, AntiSocial Media Solutions, and Citizenship and Immigration Canada.

His experience spans across project management, venture management, growth strategy, recruitment, and podcast advisory roles.

Highlights

Mar 5 · twitter

Still wild to me the volume of incredible feedback on the @GoodInside app

Over 7 thousand 5 star reviews

And yesterday for the second time in less than a year it was Apple's app of the day

Few businesses excel at both content creation and product execution, but those that do unlock insane opportunity

Still wild to me the volume of incredible feedback on the @GoodInside  app

Over 7 thousand 5 star r
Aug 19 · linkedin

Really loving this book.

David Ogilvey did something many business people dream of. He became the face of a craft. In his case, advertising.

These pages have tons of timeless wisdom, but so far my favourite is number 5 on this list for what he considers a 'big idea'.

  1. Did it make me gasp when I saw it?
  2. Do I wish I thought of it myself?
  3. Is it unique?
  4. Does it fit the strategy to perfection? ... and my favorite
  5. Could it be used for 30 years?

You, my friend, may be like me. A sufferer of shiny object syndrome.

I like #5 because I'm easily distracted, I like playing with new stuff. Reading Ogilvey, how clear this thinking is, how compelling his writing is, how persuasive his ads are. Solid reminder that human psychology changes very slowly.

What works today will probably work 30 years from now, just like what Ogilvey wrote in 1985 is working on me, right now.

Tonner Jackson
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Location

Puntarenas, Costa Rica