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Tony Harkey

Fractional CMO: Need more customers? I will simplify, prioritize and execute your customer acquisition strategy.

Tony Harkey is a seasoned marketing professional specializing in customer acquisition and revenue growth.2 He currently serves as a Fractional CMO at Insight Driven Growth, a position he has held since April 2020.2 With over 35 years of experience in marketing and advertising1, Harkey has a proven track record of driving significant business growth across various industries.

Career Highlights

  • Fractional CMO at Insight Driven Growth: Provides marketing leadership, growth strategies, and campaign execution for businesses.2
  • Vice President of Franchise Growth at Online Trading Academy: Helped grow the company from a single office to 50 locations, generating $220 million in annual network revenue.12
  • Director of Marketing at E*TRADE: Led marketing innovation that increased the customer base from 1 million to 4 million in less than 4 years.12

Expertise

Harkey's strengths include:

  • Motivating marketing teams to achieve growth goals
  • Understanding customer analytics and segments
  • Driving customer growth
  • Innovating positioning, channels, messaging, and offers
  • Testing and optimizing campaigns
  • Balancing paid marketing with organic lead growth sources
  • Scaling broadcast from local to national advertising1

Education

Tony Harkey holds a B.A. in Journalism & Psychology from Rutgers University and has studied Product Management at The University of Chicago Booth School of Business.

His extensive experience and strategic marketing skills make him a valuable asset for businesses seeking growth and revenue expansion.

Highlights

[PDF] NOVEMBER 8, 2022, GENERAL ELECTION - San Bernardino County
Dec 1 · gigx.com
Fractional Chief Demand Officer | GigX
Fractional Chief Demand Officer | GigX

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Tony Harkey
Tony Harkey, photo 1
Tony Harkey, photo 2
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Location

Laguna Niguel, California, United States