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Tony McWilliam
Visionary Brand Director growing global businesses where the outdoors, fashion, tech and sustainability meet. Serial Founder, Board Member, GM, Investor.
Tony McWilliam is an accomplished brand director, general manager, business consultant, and coach with over 20 years of experience in the outdoor, fashion, tech, and lifestyle industries. Currently based in Switzerland, he leverages his expertise to help businesses overcome challenges and achieve sustainable growth and profitability. Tony excels in supporting founders and aligning teams to create award-winning products and purpose-led brands known for creativity, innovation, and sustainability.
With a knack for identifying opportunities in global markets, he assists in navigating cultural nuances and trade complexities, using local insights to build strong relationships that drive expansion and growth. Tony has a proven track record of starting and coaching global brands, seamlessly connecting various elements like brand, products, supply chains, sales channels, and key stakeholders to reach target markets.
In addition to driving business success, he excels in crafting stable financial, logistic, operational, and legal frameworks that bring ideas to fruition with meaningful investments. His expertise in writing compelling funding pitches has helped secure over $10 million in investments from VC firms, high-net-worth individuals, angel networks, and crowdfunding platforms. Tony's experience extends to working with a VC firm in Idaho, USA, where he identifies and negotiates investments in high-growth companies and supports founders in achieving their goals.
Throughout his career, Tony has been associated with renowned brands and organizations such as Faction Skis, Candide.co, Nidecker Snowboards, Roxy Skis, Movement Skis, and many others. His educational background includes a BA in Industrial Design from RMIT University. Tony has held key roles such as Global Brand Director at Forward Outdoor Apparel Co., Chief Design Officer at Otherwild Ventures LLC, Founder at The Woods Agency, and Co-Founder at Colt & Willow, among other significant positions.
