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Tony Pace

Principal Cerebral Graffiti - Marketing Acumen & Growth Expertise

L. Anthony "Tony" Pace was a marketing and advertising executive who, after serving as the Chief Marketing Officer (CMO) for Subway, founded the marketing consultancy Cerebral Graffiti.24 He passed away on February 8, 2022, at the age of 64.2

Early Life and Education::

  • Born on August 3, 1957, Tony grew up in Cranford and Summit, New Jersey.2
  • He attended Delbarton School, where he played Varsity Baseball and was the Sports Editor for the Delbarton Courier.2
  • He graduated from the University of Notre Dame with a degree in Liberal Studies and Economics and was a WSND Broadcaster and writer for the Notre Dame Observer, eventually becoming Editor-in-Chief.2
  • Pace earned an MBA in Finance from The Wharton School.2

Career Highlights::

  • Held executive roles at Young & Rubicam and McCann Erickson.2 At McCann, he was an EVP in charge of major global businesses such as Coca-Cola, Capital One, and Burger King and co-founded Momentum, a Global Experiential Marketing Firm.3
  • Served as the Chief Marketing Officer for Subway from 2006 to 2015.13 He initially joined as CMO of the chain's ad fund and was named global CMO in 2012.1
  • Founded Cerebral Graffiti in July 2015, a marketing consultancy focused on creating brand differentiation and maximizing the deployment of marketing assets across platforms.134
  • Led the Marketing Accountability Standards Board (MASB) as President & CEO from February 2017 to February 2022.3
  • Chaired the Association of National Advertisers from 2014 to 2016.3

Additional Information::

  • Tony Pace was married to Ellen Hyde, and they had twins, Elizabeth “Liz” and Leonardo “Leo” Pace.2
  • He was a member of Baltursol Golf Club and The Union League Club.2

Highlights

Obituary of L. Anthony Pace | Gannon Funeral Home serving New ...
Obituary of L. Anthony Pace | Gannon Funeral Home serving New ...
Feb 11 · variety.com
Tony Pace, Former Subway Ad Executive Who Pushed TV Networks ...
Tony Pace, Former Subway Ad Executive Who Pushed TV Networks ...
Jul 21 · marketingdive.com
Subway losing its CMO | Marketing Dive
Jul 20 · proquest.com
Subway CMO Tony Pace to step down - ProQuest
Jul 20 · adage.com
Tony Pace Leaving Subway | Ad Age
Tony Pace Leaving Subway | Ad Age
Jul 20 · adweek.com
Subway CMO Tony Pace Leaving to Start His Own Shop - Adweek
Subway CMO Tony Pace Leaving to Start His Own Shop - Adweek

Related Questions

What are some of Tony Pace's most notable achievements at Subway?
How did Tony Pace's career evolve before he became the CMO at Subway?
What services does Cerebral Graffiti offer to its clients?
How has Tony Pace's background in sports influenced his marketing strategies?
What challenges did Tony Pace face when he left Subway to start Cerebral Graffiti?
Tony Pace
Tony Pace, photo 1
Tony Pace, photo 2
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Location

New York, New York, United States