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Tony Pigott

Global CEO JWT Ethos, Chairman JWT Canada

Tony Pigott is an accomplished professional with a rich background in the advertising industry.

In 2012, Tony took on the role of Global CEO at JWT Ethos, a specialized division of the renowned advertising agency JWT, focusing on social change and corporate social responsibility.

With a strong foundation in brand strategy and activation, Tony founded JWT's Ethos practice in 2002 in Toronto, assisting a wide range of clients including corporate, brand, and not-for-profit organizations in leveraging their brands for social impact and competitive advantage.

Throughout his career, Tony has worked with prestigious brands like Tim Horton's, Microsoft, Nestle, The Hospital for Sick Children, UNESCO, ParticipACTION, and University of Toronto.

As non-executive chairman of JWT Canada, Tony oversees the strategic direction and operations of the Canadian offices, contributing to significant growth and successful campaigns for brands such as Tim Horton's, Sick Kids, Kit Kat, Tylenol, and Walmart Canada.

Additionally, Tony plays a key role on the board of the Tim Horton's Children's Foundation, a charitable organization dedicated to enriching the lives of children from underprivileged backgrounds through camp experiences.

Tony's involvement in social initiatives extends to serving as a Special Advisor to UNESCO Paris and co-founding the Brandaid Project, a social enterprise aimed at empowering artisan microenterprises in developing nations through modern branding and marketing practices.

An advocate for the role of brands and businesses in driving social change, Tony has shared his insights at various prestigious events including UN conferences, institutional gatherings, and business forums globally.

His educational background includes studies at Western University, providing him with a solid academic foundation to support his professional endeavors.

Tony's extensive experience, leadership skills, and dedication to social causes make him a prominent figure in the advertising and social change landscape.

Tony Pigott
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Location

Toronto, Canada Area