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Tony Stevenson
Reformed Accountant - Reborn In Tech. 🎙️ Speaker 🖊️ Creator 📖 Stories from the wilds of Accounting. Forever a work in progress.
Tony Stevenson began his career in accountancy practice and industry, gradually realizing his true passion lay elsewhere.
After acquiring his ACA qualification and a decade of searching, he found his calling in the cloud accounting software industry in 2014 with Xero and FreeAgent.
Specializing in implementing and selling SaaS software, Stevenson brings a unique blend of real-world accounting practice experience and thought leadership to his roles.
His love for making connections and hearing stories drives his work, along with his ability to thrive in remote work settings.
Stevenson's educational background includes studies at Campion School, ACA at ICAEW, and a 2.1 degree from The University of Reading.
He has held positions such as Senior Digital Enablement Manager, Senior Practice Implementation Consultant, and Business Development Manager at FreeAgent, among others, showcasing his versatile skill set in the industry.
Highlights
How well do you know your customers?
(Or as they are to us, partners).
It's vitally important to get to understand how those you seek to serve operate on a daily basis.
Otherwise...
'It's like showing them the destination, but without giving them the map of how to get there' - Put perfectly, Kris.
We have done a tonne of work with our partners to define their jobs to be done. (I say we, Liam Leask & Gary Parker have).
This allows us to see the full picture.
To understand what our partners face day to day.
To understand what the happy path looks like.
But even more importantly.
What the unhappy path looks like.
What the common pitfalls are.
The impact of getting it wrong.
How we can help to avoid them.
Ensuring that we work as part of the practice workflows...
Which are much further reaching than just software.
We bought this work to life in a cross-team workshop this week entitled...
'How a practice works'.
Won't lie, it was an ambitious undertaking and everyone got stuck right into a challenging task. Gave me a few headaches trying to figure out delivery.
We also supplemented our learned research with some real world talk.
Will Farnell and Pete Edwards who graciously gave up their time to give us their perspectives.
It was a team effort bringing it together Ruth, Alina, Troy, Regina, Dave, Kris, Benjamin & myself.
It was one of the projects I'm most proud of for 2024.
I'm sure will better inform how we work with our allstar partners.
My question is...
How do you get to know your customers?
