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Tor Jacobsen

SVP Consumer and Subscriptions hos Schibsted

Tor Jacobsen is the Senior Vice President for Consumer and Subscriptions at Schibsted Media, a leading Nordic media company.23 He plays a crucial role in overseeing subscription revenue across Schibsted's brands and has been instrumental in the company's significant growth in digital subscriptions.3

Jacobsen has a long history with Schibsted, having joined the company in 2009.1 He has held various positions within the organization, including:

  1. Executive Vice President of Product and Consumer for VG, one of Schibsted's major brands1
  2. CEO of VG Mobile, a startup division launched in 2010 to focus on mobile devices1

Under Jacobsen's leadership, Schibsted has achieved remarkable success in digital subscriptions, recently surpassing 1 million digital subscribers.3 He has been at the forefront of Schibsted's digital transformation, playing a pivotal role in the development of VG's mobile presence and the launch of VG+, Norway's first paid digital news product.1

Jacobsen is known for his expertise in leveraging data and AI to drive business value in the media industry.4 He emphasizes the importance of:

  • Minimizing weak links in data processing
  • Focusing on business applications of data and analytics
  • Keeping data teams close to core business operations
  • Building data competencies in management teams

Prior to his work in media, Jacobsen has experience in telecom and consulting.3 His approach to digital subscriptions and data-driven strategies has been influential in Schibsted's success in the challenging landscape of digital media.

Highlights

Dec 1 · inma.org
Schibsted shares growing pains, success of pioneering digital ... - INMA
Jun 10 · schibstedmedia.com
“Schibsted Media will stand strong on its own” | Schibsted
“Schibsted Media will stand strong on its own” | Schibsted
Feb 8 · schibsted.com
Schibsted Media's Executive Management Team is announced
Jan 27 · an-ifra.org
Tor Jacobsen - WAN-IFRA
Tor Jacobsen - WAN-IFRA
Oct 8 · fipp.com
Schibsted's Tor Jacobsen on leveraging data and AI - FIPP
Tor Jacobsen - Data & AI for Media Week London

Related Questions

What are some key achievements of Tor Jacobsen at Schibsted Media?
How did Tor Jacobsen contribute to the success of VG's mobile presence?
What challenges did Tor Jacobsen face while developing digital subscriptions at Schibsted?
How did Tor Jacobsen's role evolve at Schibsted Media over the years?
What strategies did Tor Jacobsen implement to attract new subscribers at Schibsted?
Tor Jacobsen
Tor Jacobsen, photo 1
Tor Jacobsen, photo 2
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Location

Oslo Area, Norway