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Tori Lynn Adams

"The Swiss Army knife of communications"

Tori Lynn Adams is a versatile, Los Angeles-based storyteller with extensive experience in the media and communications industry.1 She currently holds the position of Senior Communications Manager at PLBY Group, Inc., which is likely associated with the Playboy brand.12

Professional Background

Education:: Tori graduated from the University of California (UCLA) with a major in History and double minors in Music History and Film History.13

Experience:: She has seven years of experience across various aspects of storytelling and communications.1 Her career highlights include:

  • Profiling celebrities for trade publications
  • Leveraging Playboy's iconic voice across marketing copy, editorial content, and corporate communications2
  • Serving as Associate Editor at Playboy3

Skills and Expertise

Tori's professional profile suggests she has expertise in:

  • Strategic communications
  • Brand development
  • Editorial content creation
  • Marketing copywriting
  • Corporate communications

Current Role

As Senior Communications Manager at PLBY Group, Inc., Tori likely plays a key role in shaping the company's messaging and brand voice across various platforms and initiatives.12

Tori appears to be a multifaceted professional with a strong background in writing, editing, and strategic communications, particularly within the context of iconic brands like Playboy.23

Highlights

May 25 · linkedin

Yesterday was my last day at Playboy after 5+ years of service. Boy oh boy, what a growth period it has been for me!

I’ve learned a lot about all things content, copy and communications during my time at Playboy. I’ve pivoted from editorial to ecommerce to the creator economy and filled countless roles. I’ve been a writer, an editor, a web producer, a publicist, an email marketer, a copywriter, a brand strategist and everything in between.

I’m grateful for all of these skills, but what I’m most grateful for is what I’ve learned about myself during this journey.

🌟 I discovered the depths of my resiliency. (For context: I’ve survived 8+ major layoffs, reported to 8 bosses and served in 7 roles.) I am one tough cookie. And I learn fast.  🌟I realized just how creative and solutions-oriented I truly am. I always manage to find thoughtful solutions to problems that seem unfathomable, with the most limited resources. I’m changing my middle name to scrappy. 🌟I found that I’m a natural leader—more than I ever gave myself credit for previously. 🌟I started to better understand my sexuality while at Playboy. (More on that here: https://shorturl.at/B5v2k.)

So often in our careers we think about how a particular job shapes our resume, without taking time to reflect how it shapes us as a person. I’m really thankful for just how much Playboy impacted me; this list only scratches the surface. There’s been a lot of high highs and a lot of low lows, but I wouldn’t change a single thing. I’ve worked with some seriously talented colleagues (special thanks to my mentors Liz Suman and Shane Michael Singh) and gotten the opportunity to collaborate on some incredible projects. I love this brand an unhealthy amount, but it’s time for a new chapter. I couldn’t be more excited to see what lies ahead!

May 15 · linkedin

I had the pleasure of hosting my cousin kylie colton at the Playboy Enterprises, Inc. offices last month! I’m so proud that my cousin—who’s only in her sophomore year—sought me out for mentorship and took time out of her spring break to come shadow me.

For all the young college students out there just getting their start in the industry, I would advise you to utilize your network as much as possible. Have a question? Ask it! Think you might want to pursue a career in an industry you know nothing about? Find someone in your network who does that job already!

For those getting requests for mentorship, keep an open mind. I know when work gets busy, it’s easy to let LinkedIn messages go by unnoticed, but it’s worth remembering that you get as much out of these meetings as you give. I learned so much from my cousin while she was visiting the office. Kylie served as a sounding board, providing key insights into her news consumption habits.

Sometimes it’s easy to forget how far you’ve come in your career until you put yourselves back in the shoes of a college undergraduate. It’s always nice to have a fresh perspective and take a step back from your work to think about the big picture. I know I wouldn’t be where I am in my career without the mentors who took time out of their schedule to share knowledge with me.

P.S. Kylie’s currently studying communications at GCC and will be off to UCSB soon to finish her degree. If you’re looking for a PR intern, Kylie’s your gal!

Related Questions

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Tori Lynn Adams
Tori Lynn Adams, photo 1
Tori Lynn Adams, photo 2
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Location

Beverly Hills, California, United States