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Tori Hanna
CMO ▪️Brand Builder ▪️Sports Marketing Executive▪️Marketing Strategist ▪️Operational Excellence ▪️Corporate Strategy ▪️Brand Partnerships
Tori Hanna is a seasoned professional in the field of brand building and sports marketing, currently serving as the Chief Brand Officer at The Post.12 With a background in communications and over a decade of experience in the industry, Hanna has established herself as a proven brand builder who excels at scaling brands while maintaining their core identity.1
Career Highlights
Sports Marketing Experience:: Hanna spent 12 years in Sports Marketing at Under Armour, focusing on maintaining the brand's authenticity.4 This experience has significantly shaped her approach to brand management and marketing strategies.
Leadership at The Post:: As the Chief Brand Officer at The Post, Hanna has been instrumental in developing the company's brand strategy. Her role at The Post was particularly meaningful as it combined her experience as both an athlete and a business leader.2
Previous Roles:: Before joining The Post, Hanna held positions at WePlayed Sports and Chief, further diversifying her experience in the sports and business sectors.5
Skills and Attributes
Tori Hanna is known for being:
- A resourceful teacher
- An empowering manager
- A phenomenal mentor1
Her expertise lies in building scalable brands while maintaining their unique identity and authenticity.
Education and Background
Hanna holds a Bachelor of Arts (B.A.) in Communications, which has undoubtedly contributed to her success in brand management and marketing.3
Recent Developments
As of March 15, 2024, Tori Hanna announced her departure from The Post, marking the end of her tenure as Chief Brand Officer.2 This recent change suggests that Hanna may be moving on to new opportunities in her career.
Tori Hanna's LinkedIn profile (username: tori-hanna) provides a comprehensive overview of her professional journey and achievements in the field of brand management and sports marketing.1
Highlights
Today is my last day at The Post. It was meaningful to work on this idea because I am both an athlete and a business leader. I came to The Post to add value and to make an impact - on my teammates and for the Members.
While I don’t have total clarity on what's next, I do know the culture I am craving and the kind of team I want to be a part of. As a competitor, I know I want to feel challenged all the while adding value and making an impact.
I am open minded to all opportunities and I am reaching out to my network now to help me think big, think differently, and share with me opportunities you know about.
As I look forward, I remind myself of these guiding principles, which are the most valuable lessons I’ve collected since my playing days at the University of Maryland women's lacrosse, from my experiences at Under Armour and Super Coffee, and through my incredible relationship with Matt Hanna raising three great kids.
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WHO YOU CHOOSE TO SURROUND YOURSELF WITH MATTERS. This decision influences your habits, your perspective, and your life. I surround myself with doers, with big thinkers, challengers, problem solvers. I surround myself with people who bring out the best in others, with people who are accountable to themselves and to their teammates.
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DISCIPLINE + CONSISTENCY = EXCELLENCE - For me, discipline is the strongest form of self-love. Consistency in your discipline is what sets you apart. Healthy habits stack up and lead to a life of excellence. Excellence isn’t perfection, excellence is about effort and work-ethic, all of this is in your control.
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CONTROL WHAT YOU CAN CONTROL - Focus on the things that you can affect. You control your effort, your choices, your habits, your attitude, and your reactions. You can’t control others - not their choices, their feelings, their habits, their attitudes, or their reactions.
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SPRINT THE HILLS - Choose progress over comfort; learn to be your best when you are at your worst. Win or lose, I will always walk off a field knowing I put everything I had into it. That is something no one can deny me. The more you put into life, the more you get out of it.
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PREPARATION BREEDS CONFIDENCE. Take the time to prepare. Put yourself in the best position possible to succeed by putting in the work ahead of time. Preparation will allow you to handle any situation with poise. Composure under pressure is what sport is all about.
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WHEN ONE DOOR CLOSES, KICK THE NEXT ONE OPEN. Always be ready. Get on the line, get in the game, mark the best player, take risks, go for the interception. Whatever you do, put it all on the line.
I feel lucky. For this opportunity, and all the others in my life that have provided me with the skills, relationships, and experience to face this moment ready and with eyes wide open.
Collaboration is a strength and a skill that directly correlates to my playing days. We are in it together - we work through the hard stuff together and we are celebrating the wins together. There is a trust that is built when you are truly collaborating, sharing and operating as a team. Accountability is assumed in a team environment - we know the end goal, we know what we need to do collectively and we know how we need to individually contribute. There's no micromanaging and there is no option not to do your part.
As we continue to grow The Post it is clear that business is a team sport. I am grateful to be surrounded by so many incredible athletes who have turned into some of the best business leaders in their industries. They force me to be curious, they push me to think differently, they challenge me in ways to show up and strive to be better.
Apply to join The Post today. We are Leaders Built By Sport
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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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