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Tosca DiMatteo
Corporate Culture Revolution Coach - Career Transformation Coach - Strategic Marketing Consultant I Advocate for Humanity I I help you find the deepest truth to unapologetically live and operate from that place.
Professional Background
Tosca DiMatteo is a seasoned brand strategist and marketing executive with over 15 years of experience in shaping brand narratives and enhancing corporate cultures. Throughout her career, she has held pivotal roles in well-known organizations, including Univision Communications Inc. and Unilever, where she specialized in brand management and marketing strategy. Her work has spanned across multiple industries, enabling her to cultivate a unique perspective on business and human impact. She firmly believes that brands can wield considerable influence and foster meaningful connections, which has shaped her approach to brand building.
As the Senior Director of Marketing Strategy at Univision Communications Inc., Tosca was instrumental in developing innovative marketing strategies that resonated deeply with diverse audiences. Her prior experience as Director of Marketing Strategy allowed her to hone her skills in crafting cohesive marketing campaigns that not only drive business results but also prioritize human connection.
Before her tenure at Univision, Tosca made significant contributions to global brands like Pernod Ricard USA and Unilever. At Pernod Ricard, she served as a Brand Manager for ABSOLUT VODKA, where she executed innovative marketing strategies tailored for social media that successfully launched new products. At Unilever, she held various roles, including Associate Brand Manager for Pepsi Lipton Partnership, where she developed marketing strategies for Ready to Drink Tea and integrated performance metrics to optimize brand positioning.
Her impressive career path also includes early experiences at industry giants like Kimberly-Clark Corporation, where she worked on notable brands such as Huggies and Scott Bath Tissue, further solidifying her expertise in brand management and strategic marketing. Tosca's diverse background spans from brand management internships at Fisher-Price to various roles at Wegmans Food Markets, where she developed her foundation of empathy and collaboration, setting the stage for her future endeavors.
Education and Achievements
Tosca’s academic credentials are equally impressive and complement her professional experience. She studied for her MBA at Michigan State University, where she refined her strategic thinking and leadership skills essential for navigating the complex corporate landscape. On her journey, she also obtained a Bachelor of Science from the esteemed Rochester Institute of Technology, setting the groundwork for her marketing career.
In addition to her MBA and undergraduate education, Tosca further developed her leadership skills by completing the Executive Education for Women - Leadership Program at Smith College. This program equipped her with valuable insights into fostering inclusive and empowering workplaces, aligning perfectly with her mission to bring humanity back into the corporate culture. Additionally, she honed her language skills through studies at Instituto Cervantes, enhancing her ability to communicate effectively across diverse communities.
Achievements
Tosca DiMatteo is passionate about catalyzing transformation within organizations through her values of authenticity, inclusivity, empathy, collaboration, growth, and inner exploration. With a keen eye on maximizing impact, she embraces a data-driven approach combined with her vibrant creativity to forge paths for individuals and brands. Her belief that corporate culture can be healed from within inspires her to lead initiatives that bring teams together, fostering a sense of belonging and collaboration.
As a thought leader in her field, Tosca seeks to work with diverse teams and innovative ideas, leveraging her extensive marketing background to drive new trajectories in brand strategy. She is committed to creating spaces that inspire growth and empower individuals, thus allowing brands to reflect their deeper values and resonate with their audiences authentically.
Tosca continues to invite dialogue and collaboration from individuals and organizations eager to explore innovative possibilities in brand development and workplace culture. For inquiries and interest in exploring opportunities together, she welcomes you to reach out via email at [email protected].
