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Tracey Follows
FUTURIST | Top 50 female futurist in Forbes | Ranked #1 Futurist Speaker | Visiting Professor in Digital Identity | Author of ‘The Future of You' and Award-winning Podcast host | Advisor: Digital Selves
Tracey Follows is a prominent futurist and thought leader, currently serving as a Guest Lecturer in Futures and Strategic Foresight at the London Business School. She is recognized as one of the Top 50 Female Futurists globally, according to Forbes, and has established herself as a leading voice in discussions surrounding technology, society, and digital identity.
Professional Background
Follows is the founder and CEO of Futuremade, a consultancy that collaborates with major global brands such as Coca-Cola, Google, and Virgin to help them identify trends and prepare for future challenges. Her extensive experience includes high-profile roles in marketing and strategy at agencies like JWT and VCCP, as well as leadership positions at BT Consumer and T-Mobile. She has worked on significant projects with companies including Jaguar Land Rover and Meta, focusing on consumer trends and innovation strategies.135
Academic Roles
In addition to her role at London Business School, Follows is also a Visiting Professor of Digital Futures and Identity at Staffordshire University. She teaches senior executive programs globally, emphasizing strategic foresight in business.24
Publications and Media Presence
Follows is the author of the book "The Future of You: Can Your Identity Survive 21st Century Technology?", which explores the implications of emerging technologies on personal identity. She also hosts a podcast that won the Best Technology Podcast award at the Independent Podcast Awards in 2023. Her insights are frequently featured in major media outlets, including the Financial Times and BBC.123
Speaking Engagements
Tracey Follows is a sought-after speaker, having delivered keynotes at prestigious events such as the United Nations Headquarters, FT Tech Live, and various AI conferences. Her presentations are known for their clarity in outlining future trends based on a wide range of socio-economic factors.134
Recognition
Her contributions to the field have earned her several accolades, including awards for outstanding contributions to marketing and recognition as a leading voice in AI and innovation.125
Highlights
Re Pantone colour of 2026 I’d go for ‘Tactical Green’. Imagine war coded khaki, desaturated, mineral olive. Communicates the battle readiness of a delusional old empire.
I correctly predicted classic blue (nurses uniform) in 2020 and (comforting) Brown in 2025…
Dunno 🤷♀️ tho
Precious treasures.
1972: The Historic Building Investigator | Look Stranger | BBC Archive https://t.co/vuaF4r26H2 via @YouTube


