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Tracey Scheppach

Tracey Scheppach is a prominent media entrepreneur and technology innovator with over 25 years of experience in marketing, advertising, and media.12 She is the CEO and Founder of Matter More Media, a company focused on building future media marketplaces.1

Professional Background

Scheppach is a pioneering expert in advanced television technology, with industry-leading expertise in areas such as:

  • Programmatic TV
  • Online video
  • Cross-platform video
  • Set-top box data analysis
  • Smart TV/ACR measurement12

Throughout her career, she has:

  • Executed over 250 advertising campaigns for 50 leading clients including P&G, General Motors, Coca-Cola, Bank of America, Samsung, and Kraft12
  • Co-founded and served as global director of VivaKi's The Pool, helping create industry standards for new advertising models across six global markets2
  • Worked at advanced TV companies like Wink and OpenTV, launching some of the first interactive and data-driven TV campaigns2

Recognition and Achievements

Scheppach has been recognized with numerous awards, including:

  • Advertising Research Foundation's Great Mind Award
  • Mediaweek's 50
  • Woman to Watch by Advertising Age
  • Inducted into AAF's Ad Hall of Achievement12

Personal Interests

Beyond her professional work, Scheppach is:

  • An eight-time triathlete
  • Founder of Team Bright Side
  • A passionate fundraiser for pediatric cancer research
  • Executive Director of Team Bright Side
  • Board of Trustees member with the Leukemia & Lymphoma Society2

She holds an M.B.A. from Northwestern University and a B.S. from the University of Colorado.2

Highlights

Matter Media Group
Nov 14 · crossscreen.media
Matter More Media CEO Tracey Scheppach Shares How ...
Mar 31 · falltvevents.com
Speaker Details: 2020 Fall TV
Nov 17 · youtube.com
Interview with Matter More Media CEO, Tracey Scheppach - YouTube
Interview with Matter More Media CEO, Tracey Scheppach - YouTube
Mar 22 · beet.tv
Matter More Media's Tracey Scheppach On Addressable TV Tech ...
Matter More Media's Tracey Scheppach On Addressable TV Tech ...

Related Questions

What are some of the key innovations Tracey Scheppach has introduced at Matter More Media?
How did Tracey Scheppach's role at Publicis Groupe influence her career?
What are the main focus areas of Matter More Media under Tracey Scheppach's leadership?
Can you provide examples of successful campaigns led by Tracey Scheppach?
What awards and recognitions has Tracey Scheppach received in her career?
Tracey Scheppach
Tracey Scheppach, photo 1
Tracey Scheppach, photo 2
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Location

Greater Chicago Area