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Tracie Soh

WealthTech | Family Office Tech | Vice President, International Marketing and Client Engagement

Tracie Soh is a highly experienced marketing professional with an impressive background in Asia Pacific spanning over 20 years.

She is dedicated to building and growing strong brands through integrated, purpose-driven, and engaging marketing and communications campaigns.

Tracie excels in delivering innovative and high-impact campaigns with a full 360 marketing approach, focusing on creative concepts rooted in consumer needs and insights.

Her strong interpersonal skills allow her to authentically influence stakeholders, partners, and agencies to achieve brand and market share objectives.

Tracie is known for leading teams with integrity and openness, utilizing creative problem-solving and innovation to enhance marketing effectiveness.

With a Bachelor's degree in Business Marketing from Nanyang Technological University, Tracie has held key marketing roles in prestigious organizations across various industries.

Her expertise includes Marketing and Communications Strategy, Brand Development, Strategic Partnerships, Market Research, Digital Marketing, Budget Management, and more.

Tracie Soh has served in leadership roles such as Vice President of Marketing and Client Engagement at Eton Solutions LP, Head of Marketing at Charles Monat Associates, Marketing Director at Julius Baer, and Chief Marketing Officer at Incept Ventures Pte Ltd among others.

Her previous positions include roles at renowned companies like DBS Bank, Diageo, American Express, Mattel, Nike, Virgin, and The Coca-Cola Company, showcasing her diverse and extensive marketing background.

Tracie's career has involved managing brand portfolios, leading regional marketing teams, driving product marketing strategies, and developing successful marketing campaigns across multiple industries and regions.

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Location

Singapore