Sign In

Tracy Lawrence

Executive & Psychedelic Coach for Tech Founders

Tracy Lawrence

Tracy Lawrence is an executive coach, entrepreneur, and advocate for mental health in the tech industry. She is the founder of Love Engine, a coaching and consulting business that supports leaders in the tech sector to overcome stress, anxiety, and burnout while cultivating authentic relationships and purpose-driven work.

Entrepreneurial Journey

Tracy co-founded and served as CEO of Chewse, a corporate catering service that aimed to promote social connection in the workplace. She led the company for 10 years, raised $40M in venture capital, scaled to 300 employees across 5 markets, and sold the company in 2020 at the age of 30.2

Overcoming Burnout

During her time as CEO, Tracy struggled with burnout, depression, and emotional numbness. After selling Chewse, she pursued somatic healing, neuroscience, and psychedelic therapy to restore her balance and alignment with her values.1

Coaching and Advocacy

Tracy is now an executive coach and a certified psychedelic integration coach with training in somatic practices and inner parts work.1 She supports conscious entrepreneurs in scaling revenue and culture while preserving their mental health.2 Tracy is also an advisor to startups like Marin Life Foods and a former VP of Merchant Experience at Mercato.2

Mission and Approach

Tracy's mission with Love Engine is to support the mental health, balance, and restoration of servant leaders in technology. Through coaching, somatic work, and psychedelic integration, she helps leaders reconnect with deeper love and impact as they scale their efforts to help the world.23

Highlights

Aug 25 · linkedin

I’m thrilled to join Downshift, the world’s first decelerator program. We help high achievers in transition re-align with themselves and decelerate.

I started my first company at 20 and sold it at 30. I wore my productivity like a badge of honor. But then, the inevitable happened—burnout.

My burnout wasn't just physical; it was mental, emotional, and spiritual. After the sale, I remember the first time I sat in stillness. It felt like failure.

How could doing nothing possibly be the answer? But slowly, I realized that the quiet was exactly what I needed.

In that stillness, I found clarity.

I began to see the patterns of unworthiness that led me to burnout.

I noticed the endless cycle of pushing for more, without ever asking if “more” was what I wanted.

Slowing down didn’t mean losing momentum; it meant regaining direction.

Now, my coaching practice is aligned with my values, my pace sustainable.

I can't wait to jump in Steve Schlafman David Spinks and Matt Yao, my new team, to support leaders in finding their own alignment and rhythm 😍

Applications are open now at www.downshift.me for our October decelerator cohort!

#mentalhealthtips #leaders #executivecoaching #mentalcoach

Apr 11 · linkedin

Think female founders receive 2% of VC funding? Wrong. Try 27%. One powerful stat that lives on in the wake of #MeToo is the headline that “Female founders receive less than 2% of venture funding.” It’s so enduring, I heard it repeated just a few months ago.

And whenever I’ve heard the stat, it comes with a lot of fears:

😱 Being a woman puts us at a disadvantage for fundraising

😱 We aren’t the best stewards for our ideas because of our gender

😱 Because we’re viewed as the weaker sex, we can’t be CEO

This story breaks my heart for so many reasons. At its core, it rejects the unique contributions that women offer to the often obtuse tech industry.

Let’s start with this story that women only get 2% of financing. There is a big asterisk here – they (PitchBook) define female founders as “female founders only.” That means that mixed-gender teams (like myself and my male cofounder) are excluded from this 2%.

I shot an email to Pitchbook a few months ago looking at their statistics, since they withheld the mixed-gender data. Instead they compared female founder only teams with male only teams, which made the story look dark. I never got a response back, but I checked back today and I was delighted to find an update as of two days ago to their data.

What does the data show when we include mixed gender teams?

📊 As of 2024, female founder only teams received 1.5% of VC funding, but mixed gender teams received 26.1%.

📊 From 2020 to 2024, teams with at least one female founder receiving VC investment jumped from 15.3% to 27.6%.

📊 If you look at the percentage of female founders (only and mixed) by deal count, you’re looking at 24.7% of deals having a woman on the founding team

In the last four years, female founder representation by VC capital raised nearly doubled!

Let’s elevate the story for women.

It’s time for us to soften the stories we have of being alone. 1 in 4 companies receiving investment in 2024 have a female founder. While that’s a far cry away from 50/50, it’s a huge milestone for women in tech.

I can feel it. I sat at a beautiful female founder dinner hosted by the lovely Mada Seghete last week with 41 women on the list. Pear VC's Female Founder Retreat had almost 100 women in attendance. Female focused and managed VCs have popped up like Female Founders Fund, GingerBread Capital (who were Chewse investors!), and BBG Ventures.

Of course, the journey of being a founder will always be plagued with hardships. I would never paint the rosy, perfect picture for a female founder. Fundraising will still be a rocky road, early stage pivots are gnarly, and building your first team can feel like a complete mystery.

If you’re a female founder, I want to hear from you. What would you do differently if you knew being a woman was not a death blow to your company? How would your leadership or fundraising approach change?

Data Source: Pitchbook

#womanempowerment #feminineenergy #womenentrepreneurs #leadershipcoach

Related Questions

What inspired Tracy Lawrence to transition from entrepreneurship to coaching?
How does Tracy integrate psychedelic therapy into her coaching practice?
What are some key takeaways from Tracy's experience with burnout and depression?
How does Tracy's background in neuroscience influence her coaching approach?
What specific techniques does Tracy use in somatic practices for her clients?
Tracy Lawrence
Tracy Lawrence, photo 1
Tracy Lawrence, photo 2
Add to my network

Location

San Francisco, California, United States