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Travis Clinger
Chief Connectivity and Ecosystem Officer at LiveRamp
Professional Background
Travis Clinger is a seasoned international business strategist renowned for his skill in developing comprehensive solutions to connect marketer data across consumer experiences and various media platforms. With an in-depth understanding of the complexities of contemporary marketing landscapes, Travis embraces the evolving challenges, such as the decline of third-party cookies, as gateways to innovation and opportunity.
Currently, Travis leads a global team dedicated to business development, solutions architecture, and implementation, all of which are pivotal in helping marketers, publishers, and technology platforms achieve seamless data integration. His commitment to fostering personalized consumer experiences in a sustainable and privacy-centric manner demonstrates his forward-thinking approach in the fast-evolving digital marketplace.
Education and Achievements
Travis earned his Bachelor of Arts (B.A.) in Political Science from Rollins College, a foundation that has informed his strategic thinking and ability to navigate complex business environments. He has held numerous executive positions and developed a wealth of experience in the tech and marketing sectors, particularly during his impactful tenure at LiveRamp.
At LiveRamp, Travis played significant roles, including Chief Connectivity and Ecosystem Officer, as well as Senior Vice President, where he spearheaded initiatives to enhance addressability and connectivity for global partners. His strategic leadership contributed to establishing LiveRamp as a leader in the advertising technology space, focusing on advanced data connectivity solutions that empower marketers to optimize their campaigns effectively.
Not only has Travis excelled within his roles at LiveRamp, but he has also made influential contributions on a broader scale, serving as a board member for key organizations like the IAB Tech Lab, where he provided insights and guidance on the evolving digital advertising ecosystem. As a co-founder and board member of the Advertising ID Consortium, Travis has been instrumental in advocating for standards that facilitate a more efficient and effective advertising marketplace.
Achievements
Travis Clinger's career is punctuated by several notable achievements, including:
- Leading comprehensive data integration strategies that transform how businesses connect and utilize consumer data across multiple platforms.
- Spearheading initiatives that advocate for privacy-first approaches in data handling, ensuring that consumer trust remains at the forefront of marketing strategies.
- Driving innovation in the advertising technology landscape through strategic partnerships and collaborative efforts aimed at enhancing addressability and personalization.
- Serving on influential boards where his insights have shaped the future of digital marketing and advertising standards.
- Building and leading diverse, high-performance teams focused on achieving operational excellence and delivering results tailored to client needs.
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Highlights
Today, Chrome announced that 3p cookies are here to stay and that Chrome will enable elevated consumer controls of their browser experience. At LiveRamp, our role is to enable marketers and publishers to connect to create a better consumer experience, deliver strong performance to our brands, and enable our publisher partners to increase their revenue. With this announcement, we will continue to do just that. We'll embrace the extended life of the cookie to enable Chrome reach, while at the same time continuing to innovate and pursue ATS and enable cookieless reach across Safari, Firefox, CTV, and more.
Every marketer should add RampID and PAIR to their campaign to increase reach and every publisher should deploy ATS to ensure that their cookieless inventory is monetized in addition to their Chrome inventory. Expect to see continued case studies over the coming months showing that the best results come from campaigns that embrace cookies and cookieless inventory and that RampID continues to deliver meaningful increases in CPMs to publishers.
Incredibly excited to share that starting next week marketers will be able to leverage PAIR for NBCUniversal via LiveRamp on Google Marketing Platform's Display and Video 360. PAIR will enable marketers to seamlessly connect their first party data with the tens of millions of monthly NBCU ad supported users. Marketers want to find high quality addressable CTV inventory and this partnership enables just that - premium CTV at scale without any reliance on 3p signal.
Looking forward to launching our first campaigns in the coming weeks! A huge thank you and congratulations to Ryan McConville, Joseph Cady, Michelle Kim, Stephen Yap, Dan Taylor, Bridget Chang, Katie Wilson Babcock, Vanessa Carvajal, Shree Madhavapeddi, and Shreya M. for helping make this partnership happen!
