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Travis Lusk
Head of Ebiquity Tech, North America
Travis Lusk is the Group Director of Digital Media & Adtech for North America at Ebiquity plc, a leading independent media and marketing consultancy. He has been instrumental in establishing and leading Ebiquity's North American advertising technology advisory practice since its inception in 2019. His role involves helping brands navigate the complexities of advertising technology, ensuring they optimize their ad tech stacks to achieve better marketing outcomes.1
Professional Background
Before joining Ebiquity, Travis held significant positions in the digital marketing and advertising sectors:
- Vice President, Global Brand Solutions at Integral Ad Science (IAS), where he focused on quantifying the impact of digital media campaigns for Fortune 500 companies.12
- Vice President, Solutions at Sorenson Media, overseeing customer-facing operations for broadcast products.23
Travis's career also includes various roles at VINDICO Group and CBS Radio, where he managed digital media operations and contributed to successful podcast productions.2
Education
Travis graduated from Elon University with a Bachelor's degree in Communications, which laid the foundation for his career in media and marketing.2
Current Role
In his current position at Ebiquity, Travis leads efforts to enhance clients' use of marketing technology through strategies that include in-housing capabilities and performance analysis. He is recognized as a subject matter expert in digital media within the organization.3 Additionally, he actively shares insights through his newsletter, AdLingo, which covers best practices in digital marketing.3
Travis Lusk's extensive experience and leadership in the advertising technology space position him as a key figure in helping brands adapt to an evolving digital landscape.
Highlights
It is shocking. We are in full swing producing Q1 2024 Media Governance analyses for brands. Just last week, I presented two Internet companies and one DTC/eComm brand their results. Over $29M in pure programmatic waste. And don't even get me started on the amount set on 🔥 in social.
If your Procurement team does not have someone specifically in charge of Media Procurement, you are behind the market.
If you do have a Media Procurement specialism, thank goodness, but also you need to rapidly deploy a Governance program for the organization.
If you're on the media side of the house, you need a Governance program, too. By the end of next week, we will correct at least 62% of that waste (see above) to the benefit of media leads. It is like having working media fall from the heavens into your lap.
Message me. Ask me anything. This is the lowest of the low-hanging fruit!
"We are obsessed with yesterday, infatuated with tomorrow, and suck at today." Gary Vaynerchuk
