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Trena White

Co-founder of Page Two, a new kind of publishing house for brilliant non-fiction | RBC Women Entrepreneur Award finalist

Trena White is the Co-founder and Co-CEO of Page Two, a publishing company based in Vancouver, British Columbia, Canada.12 She founded Page Two in 2013 along with her business partner Jesse Finkelstein.23

Professional Background

Trena has a diverse background in publishing and communications:

  • She holds a Master of Arts in Publishing from Simon Fraser University and a Bachelor of Arts from the University of Victoria.4
  • Prior to founding Page Two, she held positions such as:
    • Publisher at Douglas & McIntyre and Greystone
    • Editor at McClelland & Stewart
    • Communications Manager at B.C. & Yukon Community Newspapers Association4

Page Two

Page Two is described as a "new kind of publishing house for non-fiction books".1 The company offers:

  • A faster path to market
  • More creative control for authors
  • Deep engagement in launch strategies2

Trena and Jesse launched Page Two to help thought leaders, subject matter experts, and organizations publish leading non-fiction books.2

Achievements

  • Trena was a finalist for the RBC Women Entrepreneur's Award.12
  • Under her leadership, Page Two has grown significantly since its founding in 2013.1

Personal Insights

Trena has described herself as always having been entrepreneurial, mentioning that as a child she created and sold neighborhood newspapers door-to-door.3 She credits her business partner Jesse Finkelstein for complementing her skills and making Page Two possible, stating that she "never could have launched Page Two without Jesse".3

Highlights

Oct 11 · pagetwo.com
Cheers to Ten Years: An Exclusive Interview with Co-Founders ...
Cheers to Ten Years: An Exclusive Interview with Co-Founders ...

Related Questions

What inspired Trena White to co-found Page Two?
How did Trena White's entrepreneurial journey begin?
What are some key lessons Trena White has learned from her experience at Page Two?
How does Trena White's approach to publishing differ from traditional publishing houses?
What challenges did Trena White face when starting Page Two?
Trena White
Trena White, photo 1
Trena White, photo 2
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Location

Vancouver, British Columbia, Canada