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Trent Ross

Chief Research Officer at Ipsos

Trent Ross is the Chief Research Officer for Corporate Reputation at Ipsos, a global market research and consulting firm. In this role, he is responsible for leading Ipsos' approach to reputation measurement and research worldwide.12

Key Responsibilities

As Chief Research Officer, Trent Ross:

  • Consults with clients globally on corporate reputation and risk management
  • Evangelizes Ipsos' philosophy and approach to reputation measurement throughout the company's global offices2
  • Leads research and analysis on the link between corporate reputation and business performance1

Expertise and Contributions

Trent Ross is recognized for his expertise in:

  • Corporate reputation measurement and management
  • ESG (Environmental, Social, and Governance) strategy and risk assessment
  • Stakeholder engagement
  • Crisis impact measurement and management

He has authored significant research on reputation, including the Ipsos Views white paper "Unlocking the Value of Reputation," which explores how strong corporate reputations drive business efficiency and provide a buffer during crises.1

Recent Work

In 2023, Ross published an updated edition of "Unlocking the Value of Reputation," which examines the present and future value of corporate reputation.1 He has also contributed insights on aligning ESG strategies with American priorities, demonstrating his focus on current trends in corporate reputation management.3

Trent Ross is based in Bethesda, MD, and can be found on LinkedIn under the username trent-ross-b878953.42

Highlights

Jan 17 · ipsos.com
How to align ESG with what matters most to Americans - Ipsos
How to align ESG with what matters most to Americans - Ipsos
Nov 18 · ipsos.com
The State of Reputation: Today's Context; Tomorrow's Expectations
The State of Reputation: Today's Context; Tomorrow's Expectations

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Trent Ross
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Trent Ross, photo 2
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Location

Bethesda, Maryland, United States