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Trent Ross

Chief Research Officer at Ipsos

Trent Ross is the Chief Research Officer for Corporate Reputation at Ipsos, a global market research and consulting firm. In this role, he is responsible for leading Ipsos' approach to reputation measurement and research worldwide.12

Key Responsibilities

As Chief Research Officer, Trent Ross:

  • Consults with clients globally on corporate reputation and risk management
  • Evangelizes Ipsos' philosophy and approach to reputation measurement throughout the company's global offices2
  • Leads research and analysis on the link between corporate reputation and business performance1

Expertise and Contributions

Trent Ross is recognized for his expertise in:

  • Corporate reputation measurement and management
  • ESG (Environmental, Social, and Governance) strategy and risk assessment
  • Stakeholder engagement
  • Crisis impact measurement and management

He has authored significant research on reputation, including the Ipsos Views white paper "Unlocking the Value of Reputation," which explores how strong corporate reputations drive business efficiency and provide a buffer during crises.1

Recent Work

In 2023, Ross published an updated edition of "Unlocking the Value of Reputation," which examines the present and future value of corporate reputation.1 He has also contributed insights on aligning ESG strategies with American priorities, demonstrating his focus on current trends in corporate reputation management.3

Trent Ross is based in Bethesda, MD, and can be found on LinkedIn under the username trent-ross-b878953.42

Highlights

Sep 7 · linkedin

Reputation is the grease on the gears of business. I’ve been talking about, and presenting data on, this issue for years (literally since 2005) and below is the latest effort. It’s simple really — if you are building your reputation, you are making your business run more efficiently and therefore making it easier to make money. Reputation should not be seen as a “nice to have” but as a vital part of a thriving business.

Jul 26 · linkedin

We’ll be discussing findings from our ESG Council and global research on priorities for MNCs.

https://lnkd.in/get96jc7

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Trent Ross
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Location

Bethesda, Maryland, United States