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Trev Keane
Co-Founder/MD @ EPIC Global | Esports & Gaming Strategy & Commercial
Trev Keane is the Managing Director and co-founder of EPIC Global, an esports and gaming agency that has recently rebranded as Feenix Group. Established in 2020, the agency focuses on bridging the gap between traditional sports and esports, working with brands, athletes, and rights holders to enhance their engagement with the gaming community.
Professional Background
Keane has extensive experience in the esports sector, having served as the Group Commercial Director at EPIC Global since November 2020. His role involves overseeing new business development and strategic partnerships within the gaming industry. Prior to this, he was involved with Sportego as MD/Head of Business Development, where he played a pivotal role in creating esports leagues for professional football clubs and securing partnerships with major sports brands.134
Education
He holds a Master's degree in Digital Humanities from University College Cork and has also studied Business Studies with Computer Applications at the Limerick Institute of Technology, along with a BA in Accounting and Finance from Dublin Business School.1
Contributions to Esports
Under Keane's leadership, Feenix Group aims to expand its service offerings into four key divisions: Feenix Agency, Feenix Esports, Feenix Studio, and Feenix Talent, focusing on various aspects of gaming including marketing, consultancy, content creation, and talent management.25 He has been instrumental in connecting elite athletes like Jesse Lingard and Aymeric Laporte with the esports community.35
Vision and Goals
Keane's ambition is to position Feenix Group as one of the leading esports agencies globally. He emphasizes the importance of educating brands about opportunities in the esports space and aims to foster growth within his organization by nurturing talent and encouraging innovation.45
Overall, Trev Keane's work reflects a deep commitment to advancing the integration of esports within mainstream sports and enhancing brand engagement through innovative strategies.
Highlights
Esports Islands... Esports World Cups... A dedicated gaming and esports fund....
Saudi Arabia is almost single handedly saving the world of top tier esports. The Kingdom is on a mission to reduce its dependence on oil and to diversify its interests. They want to make the country a hub for business and entertainment.
The ATP, UFC, Boxing and Football have held or will hold major events in the counrtry. The FIFA Club world cup was held there in 2023 while football's flagship tournament, the world cup will take place across the country in 2034.
So back to the point. How can Saudi money help stabilize, grow esports over the long term? Kevin Hitt looks at this topic in the Sports Business Journal
Having been to Riyadh on numerous occassions, I think the key point from the article is that the country has a long term vision and to quote Kevin they have "strategic comprehension of the industry's potential"
They are working with the eco-system. While they continue to develop and promote teams from the region, they also are engaging with global teams, tournament organisers and publishers. The esports world cup is testament to that, both in terms of the titles and the competitive structure (its not just about rewarding players with prize pools but also engagement).
https://lnkd.in/ezxHPj9a
A typical Web3 persons conversation/Interaction at the moment
- Connect on LinkedIn
- Hey man, do you mind moving the conversation over to Telegram, I am super active there, I don't use LinkedIn that much
- connection meanwhile is posting memes and updates on crypto and blockchain
- won't get back on Telegram
- finally gets back saying they are super busy and also off at the moment
- A good few weeks later they are still off
People working in Web3 need to remember they are representatives of a company and not the company.
I always try and get back to people and if I am not interested in something I will let them know.
