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Trevor Edwards

Former President, NIKE Brand

Trevor Edwards is a highly accomplished executive with extensive experience in the apparel and footwear industry, particularly known for his long tenure at Nike.12 Here are some key details about his career:

Nike Career

Trevor Edwards spent over 25 years at Nike, holding several leadership positions1:

  • President of Nike Brand: From 2013 to 2018, Edwards served as the President of Nike, overseeing crucial areas such as Geographic Regions, Category Business, Direct-to-Consumer Units, Product and Merchandising Divisions, Global Marketing, Sales, and Digital Technology.1

  • Previous Roles: Before becoming President, Edwards held various leadership positions at Nike, including:

    • EVP of Global Brand and Category Management
    • Chief Marketing Officer
    • Vice President of Marketing (US)
    • Vice President of Marketing (EMEA)

Edwards joined Nike in 1992 and worked his way up through the company over the course of two decades.1

Expertise and Contributions

Edwards is recognized for his expertise in:

  • Marketing and brand management
  • Global brand strategy
  • Direct-to-consumer business
  • Digital technology integration

During his time at Nike, Edwards was instrumental in driving the company's digital initiatives and e-commerce strategies.4

Post-Nike Career

After leaving Nike in 2018, Edwards has taken on various roles:

  • Strategic Advisor: He currently works as a strategic advisor to direct-to-consumer brands and investment firms.1

  • Board Memberships: Edwards serves on the boards of several companies:

    • VF Corporation: Appointed to the board in October 202312
    • Funko Inc.: Currently serves as a director3
    • Mattel: Served on the board until 20182

Education

Edwards holds a bachelor's degree in business and an MBA focused on international marketing and finance from Baruch College in Manhattan.4

Trevor Edwards' extensive experience and leadership in the apparel and footwear industry have made him a respected figure in the business world, particularly in areas of brand management, marketing, and digital strategy.

Highlights

Sep 22 · fdra.org
On deck as the next CEO of Nike: Brand president Trevor Edwards
Fanatics appoints former Nike executive Trevor Edwards to Its Board
Fanatics appoints former Nike executive Trevor Edwards to Its Board
Oct 30 · Yahoo Finance
Kevin Bailey Is Stepping Down as Vans President, Will Focus on VF ... - Yahoo Finance
Kevin Bailey Is Stepping Down as Vans President, Will Focus on VF ... - Yahoo Finance
Oct 27 · TheStreet
Why these beloved classic fashion brands are in danger of dying off - TheStreet
Oct 25 · worldfootwear.com
VF Corp appoints former Nike President Trevor Edwards to its Board ...
VF Corp appoints former Nike President Trevor Edwards to its Board ...
Oct 24 · retaildive.com
Former Nike exec Trevor Edwards joins VF Corp.'s board | Retail Dive
Mar 10 · youtube.com
A conversation with Trevor Edwards, former global brand president ...
A conversation with Trevor Edwards, former global brand president ...

Related Questions

What were the main reasons behind Trevor Edwards' sudden departure from Nike in 2018?
How did Trevor Edwards contribute to Nike's brand growth during his tenure?
What specific roles did Trevor Edwards hold at Nike before becoming the President?
How has Trevor Edwards' career evolved since leaving Nike?
What impact did Trevor Edwards have on VF Corp. since joining their board?
Trevor Edwards
Trevor Edwards, photo 1
Trevor Edwards, photo 2
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Location

Portland, Oregon Metropolitan Area